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A number of key trends are set for the social media space in 2017. Significantly, many hinge on what is both a broadening and deepening of the reach of the field of social media analytics. Deep data extraction, the intensification of emotive content...

If you are a brand manager working with a media buying agency to allocate your budget across the different mediums today, your only reliable information for decision making is what has worked in the past for your brand. Further, after the completion...

Nicholas J. Cull, Truthdig A demonstrator in London’s Parliament Square opposes Britain’s exit from the European Union. (Tim Ireland / AP) There is a chirpy British quip one might hear from a London cabbie when meeting someone lost in worry: “Cheer...

The Stagwell Group, which is based in D.C., announced its fund, Stagwell Media LLC, acquired certain custom research assets from Nielsen, including the Harris brand and the Harris Poll. As part of the transition, Harris will relaunch as Harris Insights...

CYNOPSISDIGITAL 05.27.15 Good morning. It’s Wednesday May 27, 2015, and this is your first early morning digital briefing. TODAY’S TOP NEWS Hulu is bringing back Deadbeat for a third season. The 13-episode order of the Lionsgate Television original...