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Establishing greener business practices can seem like an uphill struggle sometimes, but trust us, it is getting easier! Although some green practices can seem like a sizable investment (transportation methods, eco design and the sourcing of local materials...

Most hoteliers know they should be implementing Facebook and other social media channels into their marketing efforts. And while knowing is half the battle, taking action on Facebook can seem a daunting task, especially depending on the size and resources...

I am on holiday, if a freelance consultant like me can seriously be on holidays, but traditions are traditions, and I cannot miss to offer to all of you my monthly “Super Search” column, and be advised: the things shared this months are possibly...

If you don’t already have digital marketing skills, you need to get on that. Company managers and clients alike think digital marketing is a simple thing they expect everyone to know. The place to start is with this Digital Marketing Certified Associate...

By Logan Livers, B² Interactive When trying to capitalize on search engine optimization, one of the most important areas of focus should be your on-page body content. Relying solely on page titles, keywords, and meta descriptions won...