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Beyondmadisonavenue. I have stumbled upon Hill Holidays new print ads for Dunkin Donuts and their iced coffees. Now, I happen to be a big fan of Dunkin...

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China’s Ad Fraud Problem Is ‘On Another Scale’ And Requires A Bespoke Approach
via audiencescience

[This article originally appeared in The Drum on February 13, 2017] Over the Western world’s Christmas break the ad fraud problem in digital advertising peaked in terms of media attention. A report detailing a singular ad fraud operation called Methbot...
Rocket Fuel — The Adtech Company Pilloried For Allegedly Serving Ads To Bots — Is Fighting Back (FUEL)
via businessinsider

When George John, the CEO of adtech company Rocket Fuel, clicked on to the Financial Times website on the morning of May 26 this year he was “dumbstruck.” “Mercedes online ads viewed by more fraudster robots than humans,” read the headline, which went...
07/09/15: Microsoft to cut 7,800 jobs, scale back Nokia; ProSiebenSat.1 to combine Collective Digital Studios and Studio...
via cynopsis

CYNOPSISDIGITAL 07.09.15 Good morning. It’s Thursday July 9, 2015, and this is your first early morning digital briefing. Microsoft is significantly scaling back on its Nokia unit, acquired just 14 months ago, with another major round of layoffs. The...
Less Ad Fraud in UK; SpotX / Vemba Partnership
via exchangewire

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec and Kiosked...
The Alleged $7.5 Billion Fraud in Online Advertising
via moz

Posted by SamuelScott "This is the biggest advertising story of the decade, and it's being buried." So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been...

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Only a couple days after the keffiyeh kerfuffle as the Rachael Ray debacle has been so nicely dubbed, I have stumbled upon Hill Holidays new print ads for Dunkin Donuts and their iced coffees. Now, I ...

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