The most recent updates from BetterThanDiamond are available on our discussion board, and here are a few highlights:
Amora Gem Updates!
US market = fully free on Monday, August 31st! The 20 year, innovation suffocating, patent held by CTHR that blocks most major crystal/family members of Silicon Carbide when cut as gems, will fully expire on Monday, 8/31. The Moissanite tyranny is at long last over.
This blog was originally started on 11/11/11 when we showed you the very first Amora Gem ever, and we’ve had a nearly four year journey since then but the moment that we’ve long awaited is upon us!
As stated in that original blog post – Amora Gem will be our primary focus going forward for BTD, and our Amora Enhanced Moissanite will no longer be produced now that the US patent has ended.
Amora Gem Oval cut arrives!
We finished cutting the first production set and in our opinion, the ovals came out even better than expected.
Here then is our Amora Gem oval in a studio photo:
and our Amora Gem oval in a studio video!
Inventory and other details are available on our Amora Gem oval page: https://betterthandiamond.com/products/Amora-Gem-Oval-.html
US Patent and Trademark office approves our “Ultra Hearts and Arrows” Trademark! After over a year of legal work, I’m happy to announce that “Ultra Hearts & Arrows”, our unique cutting that maximizes the fire and brilliance for Amora Gem, is now an official registered trademark. Thus we can now use the ® mark signifying our exclusive use in the US. Note that this is the trademark for the name, and not our patent -the Ultra H&A patent is still in process, but another significant step for highlighting and preserving our exclusive Ultra H&A cutting!
Customer feedback on their Amora Gem Ultra: We’re thrilled to continue to see strong customer feedback being posted on our Amora Gem’s, and I wanted to highlight two recent ones from customers with Ultra’s and share these with you:
Quote:
Amora Gem is better than a $35,000.00+ similar sized diamond
I purchased a 1.85 carat, F color, internally flawless Amora Gem in April to propose to my now finance during a Mediterranean Cruise in June.
I had it mounted on an 18 carat yellow gold ring.
I totally surprised her when I proposed on her birthday while at sea between Dubrovnik Croatia and Venice Italy.
Everyone who’s seen the ring is in awe over how nice the Amora Gem looks and no one simply no one has any idea it isn’t a diamond.
The jeweler who mounted the stone was amazed, he couldn’t tell it wasn’t a diamond.
He pulled out a similar sized diamond to do a comparison and he could not tell the difference, obviously he was very careful to keep them separated.
The diamond was over $35,000.00 while the Amora Gem was just over $1,200.00.
You can’t go wrong with an Amora Gem you really can’t.
Glenn
and
Quote:
The amora gem is the best jewelry investment I have ever made! Thank you, thank you, thank you!!
I received my Amora Gem months ago. I absolutely cannot tell you how happy I am with it. I have never seen anything like it.
I took it to a jeweler, compared it to his real diamonds and honestly, there was no comparison!
He is remaking my ring and he asked if I would like to take the stone (Amora gem) with me until he is ready to set it. He said he didn’t want me to worry about the safety of the stone!
He thought it was real and he looked at it under a loop!
Thanks very much to both of these customers for taking the time to share their feedback!
BTD News:
Amora enhanced Moissanite production comes to an end: After four years of production, and with the CTHR patent finally coming to an end, we’ve done our last production run of Amora enhanced Moissanite.
As noted on the very first entry in this blog back in 2011, Amora enhanced Moissanite was only a stop gap product forced because of the US patent, and we wouldn’t continue it after the patent expired.
Takara lab diamonds currently holds ‘world’s largest colorless lab round diamond’ title: Our latest set of Takara lab grown diamonds is now out for sale and features excellent cut rounds from 1.55ct – 2.40ct. The 2.40ct is Ideal cut (D color, VVS2) and is currently the world’s largest colorless, round lab grown diamond available for sale! This made the news last week and here’s the article on Yahoo Finance:
http://finance.yahoo.com/news/betterthandiamond-com-announces-world-largest-050500122.html
Takara lab diamond pricing – averaging 1/3 the equivalent mined diamond: I’m also happy to note that our Takara’s are now averaging roughly 1/3 the price of their equivelant mined diamond, while at the same time being purer and harder than nearly all mined equivalents. This is because Takara’s are ultra-pure, and thus at the atomic level, a more perfect diamond and that is why they end up both harder and clearer in terms of physical properties. As the sizes get larger then the pricing vs. mined gets even better as the 2.40ct for example is roughly 1/4 it’s mined equivalent.
Here’s the link to our Takara lab grown diamond inventory:
https://betterthandiamond.com/takara-diamond-search.php
Asha restock: While Amora and Takara have been in the spotlight, Asha continues to sell steadily and we just finished a large restock of most sold out sizes. This included H&A rounds, Cushions and Princess.
Link to our Asha section: Asha Diamond Simulant Product section
Asha photos continue to be stolen and used around the world – humour: After the news about our Takara lab diamonds, we received an email from a diamond cutting house that was interested in seeing if they could do the cutting for us. They mentioned their capabilites, how they could consistently do triple EX rounds (Excellent cut, polish, symmetry), etc. I then pulled up their website and what’s on the home page – two examples of their ‘diamond cutting expertise’ are in fact simply stolen Asha images!
Anyway, the testament to how well our Ashas are cut is that the photos of the Ashas are perpetually being used by various diamond dealers, JCK, etc. (illegally) to show as ‘high end mined diamonds’. Frustrating but at the same time a global compliment to our pursuit of cutting perfection for all of our diamond alternatives.
The full post with all the news and more detail can be found on our discussion board, here!
