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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Amazon CEO Jeff Bezos' annual shareholder letter is out. We're reading it now... To our shareowners: I’m so proud of what all the teams here at Amazon have accomplished on behalf of customers this past year. Amazonians around the world are polishing...

President Barack Obama answered questions during a news conference on Monday, his first since Donald Trump won the presidential election last week. Fielding questions from reporters about Trump’s win and the future of America, Obama attempted to reassure...

This New Yorker story about a fatal police shooting could have seemed like “same old, same old.” After all, I’ve consumed (and sometimes written) countless death-by-cop sagas during my 50 years as a journalist. But Rachel Aviv’s narrative stands out...

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