If there were things you could start doing today that would lead to greater business growth in the new year, would you do them?
As the year comes to a close, it’s a good time to reflect on your therapy business across the last year and start setting goals you want for your business in 2015.
In our latest podcast, Australia Counselling founder Clinton Power shares five things you can start doing in your business today that will lead to more business growth in 2015.
The points he covers include:
1. Redesign your website
Websites are living things that need to be refreshed on a regular basis.
The investment is worth it – not expensive.
There can be an immediate increase in inquiries.
Look at your website through the eyes of your ideal client – is it attractive?
Have a mindset shift regarding costs.
2. Look at your content strategy
Ask yourself if you’re creating client-attracting content.
Create content your prospective clients will love, visual images and infographics are the most popular right now.
Consider a monthly newsletter – write one article a week.
Do you have a blog? If not, start blogging.
Have a lead magnet.
3. Increase your networking
This is a long-term strategy that can pay off in a huge way.
Go to networking events, meet colleagues on a regular basis.
Reach out to former contacts. You can uses software that can help you with this.
Start or join a peer supervision group that you can nurture and help grow you professionally as well as become a good source for referrals.
Look at your online networking such as LinkedIn – many therapists have incomplete LinkedIn profiles. Clean it up and make it look more professional.
4. Look at your business practices
Have a rock-solid cancellation policy.
Streamline your business practices.
Get your books in order.
If you can, outsource tasks such as VA (virtual assistant) work, writing, accounting, bookkeeping.
5. Review your fees and services
Consider raising your fees in the new year.
Create new products and services e.g. group therapy, short-term coaching groups.
Offer new services to old clients.
Links mentioned in this episode:
WordPress – WordPress for websites
MailChimp – Email marketing software
Podcast 017: How to Create a Blog: A Beginners Guide to Blogging for Therapists
Contactually – CRM software for managing clients
Insightly – CRM software for small business
LinkedIn – Professional networking site
Podcast 037: LinkedIn Marketing: What Therapists Need to Know
Timely – Online appointment scheduling software
Timely Webinar – Free webinar on how to use Timely online appointment scheduler
Xero – Cloud accounting software
Podcast 041: Outsourcing in Your Therapy Business: How to Build an Online Team to Help Your Private Practice
About Clinton Power
Clinton Power, Grad.Dip.Couns/Psych., Ad.Dip.Gestalt Therapy, PACFA Reg., CMGANZ, is a relationship counsellor, Gestalt therapist and the founder of Clinton Power + Associates and Australia Counselling. Clinton has a popular relationship blog and newsletter on relationship issues with over 2000 subscribers. He is regularly interviewed by journalists and the media on relationship and mental health issues, and has been quoted in Cosmopolitan, New Weekly, The Sunday Telegraph Body and Soul liftout, The Daily Telegraph, MSN.com and 2GB Radio. He is the author of 31 Days to Build a Better Relationship, available for Kindle on Amazon.
Listen to the audio with the player at the top of this post, or listen on SoundCloud, Stitcher Radio, or subscribe in iTunes.
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