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Augmented reality allows app developers as well as enterprises to cover digital data on the actual world objects. Augmented reality, though in it’s origin, making large rolls over the mobile tech to view and is already started to build a disruptive power...

Developers of Augmented Reality experiences select tools and technology for a project to match use case requirements. If the use case involves a page in a book or the side of a package, then in these cases 3D tracking is overkill. If the project accesses...

Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it’s opened up a whole new realm of connecting with their audiences. So, what’s...

This article investigates the emerging trend of augmented reality in mobile commerce strategies, and how major brands are using it in a variety of ways to drive sales. In 2011 one in every ten pounds spent with UK high street retailers came from mobile...

MUMBAI: Gone are the days when brands would be happy putting a campaign on TV or printing an ad in newspapers to grab their target audience’s attention. At a time when consumers are looking for greater engagement and connect with brands, Augmented Reality...