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Editor’s note: TRENDS will be on holiday break next week, so there will not be an issue. We wish all of you happy holidays and a safe and happy new year!
Here are the exciting TRENDS webinars in January
Everything You Should Know About Pricing in Your Association, Jan. 9. Kevin Whorton, one of the association community’s leading experts on how to test and set membership pricing, will show you how to combine analysis with psychology and behavioral economics so you can trade ineffective “cost plus” pricing for a strategy that fits your own unique membership and mission. Get pointers on how to use surveys and qualitative research to measure everything from your audience’s willingness to pay, to the price elasticity of demand for membership and key services. Then, discover how to turn those findings into pricing adjustments and a more effective long-term pricing strategy and process.
The Anticipatory Finance Professional: The Hard Trends of Technology, Predictable Problems and Related Opportunities, Jan. 17. Tom Hood, CEO and Executive Director of MACPA and a member of the Accounting Hall of Fame will show you how to anticipate the hard trends now so you can position your organization to thrive for years to come. In addition to sharpening your ability to anticipate what’s ahead, Tom Hood takes you through an “Insights to Action” exercise. During this exercise, you’ll map out practical steps you can start taking immediately to avoid problems and seize opportunities—in time to make the difference.
Bitcoin, Blockchain & Cryptocurrencies: What are they and how will they affect your association?, Jan. 23. You’ll finally understand what blockchains and cryptocurrencies like Bitcoin are, and how they could revolutionize payments and transaction ledgers. Your guides are Ben Martin, CAE—a winner of the National Association of REALTORS®' Technology Spotlight Award—who translates these leading-edge technologies into real-world applications specifically for associations and Doug McCalmont, Founder of BlockAlt Consulting. You’ll learn ways to use these game-changing technologies to take the middlemen out of making and verifying transactions. You’ll learn the impact this can have on your operations and your members, and what you should be doing now to position your association to reap the greatest benefits from blockchains.
What About Micro-credentialing: Which Model (If Any) is Right for You?, Jan. 25. Credentialing expert Mickie Rops takes you behind all the buzz to explain exactly how micro-credentialing differs from traditional models—and how associations and nonprofits can translate those differences into all-new value for their educational programs. From what digital badges are—and aren’t—to the advantages of “stacking” micro-credentials, you’ll be able to assess whether it makes sense to add such a program (or improve a program you’re already offering). You'll also learn strategies to make implementing and managing micro-credentialing programs most successful.
Also, what you should know about pricing, micro-credentialing and being an anticipatory finance professional
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