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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

**Job Summary:** The Vice President, Marketing Communications, is responsible for the development and implementation of marketing tools and programs that communicate Clear Channel’s value proposition and key benefits to current and potential advertising...

Welcome to the Awesome April monthly report for WP Curve. I hope you like it. Please share your thoughts in the comments below. Why we do these reports Quite simply, we are passionate about helping entrepreneurs. We believe the best way we can do that...

Acquisitions, expansions & partnerships NI partnership to advance the Industrial Internet of Things National Instruments (NI) is partnering with SparkCognition and IBM on the Condition Monitoring and Predictive Maintenance Testbed. As part of NI...

(click to view full) Northrop Grumman’s E-2C Hawkeye is a carrier-capable “mini-AWACS” aircraft, designed to give long-range warning of incoming aerial threats. Secondary roles include strike command and control, land and maritime...