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By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...

Ok, here is the scenario: you’ve developed a brand-new product or created an extremely useful service that’s ready to be shared with the world. But there is just one snag: you have little or no knowledge of how to effectively sell online. You need a...

Anyone who works in digital marketing knows it can be daunting when you’re new and trying to understand the complex vocabulary and acronyms that come with it. On top of learning all of the jargon, the business and its platforms are changing constantly...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...

As far as worldwide obsessions go, fashion is probably the top. Yes, we need clothes for practical reasons, but fashion goes beyond that. It’s a way to share who we are without saying a word. Globally, the apparel industry has topped $2,560 trillion...