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The days of passively talking “at” your audience online are well and truly over. It’s no longer enough to just put up a page on your website with static information. To succeed in today’s highly connected global and digital world, requires actively ...

Podcasts. My team has been working on recruitment ads that would run during popular podcasts. What recruiter has ever said those words? Reaching top performers in today’s crowded labor market requires thinking outside our experiential box, even outside...

Word of mouth (WOM) marketing is the most effective, powerful… form of marketing. Word of mouth means the passing of information from person to person… storytelling is a common form of word of mouth communication where a person tells...

CYNOPSISDIGITAL 08.18.16 Good morning. It’s Thursday August 18, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Paid content: Paid content is content that a marketer puts out by any paid means, such as Google Adwords or...

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