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Relevance is the keyword when an advertiser intends to produce a successful Google Adwords pay-per-click campaign. Google hasn’t retained its position at the top of the search engine ladder by disregarding its users. In order to provide users with the...

Many business owners give AdWords pay per click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it. While throwing together a paid search campaign, funding it, and watching...

Table of Contents Alarming Campaign Settings 1 Vanishing Language Settings 3 Mystify Your Ad Copy 4 Kill Off Your Broads 6 Mysterious Single Keyword Ad Groups 8 AdWords Editor Keyword Opportunities Tool 9 Sinister Soovle & Undead UberSuggest...

Why Is Quality Score Important? If we could all just bid whatever we liked on anything we liked then at the top of every Google search there would probably be a bunch of terrible ads for "easy tricks to reduce your belly fat". Potentially useful if...

A client of ours reached out and had dropped $5,000 in Google Adwords costs over a few months on a campaign he was managing himself, but it wasn’t performing like he hoped and he had no clue what parts of his PPC marketing were working and what parts...