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The temptation to use automation to cut time and costs can often come at the customer’s expense. It’s all too easy to build barriers with touch tone call centers, automated emails, and canned answers that barely assess your customers’ real issues. Automation...

How to Uncover Your Customers Wants and Needs While Improving Your B2B Relationship Most marketers do a decent job at understanding their key customer personas and how to nurture these leads towards a converted sale. However, much of the knowledge...

Successfully gathering and sharing customer feedback is a must for any business looking to make informed product decisions. But how do you decide if feedback is actionable? Customer feedback plays a big part in roadmap prioritization here at Help Scout...

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to...

Today is a HUGE day for Team Flynn! My software product, The Smart Podcast Player, is now out of hibernation and is live for public release! In this post, I’ll talk a little bit about what it is for those of you who haven’t heard about it yet, and then...