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It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

In this edition of In the Hot Seat with Larry LeBlanc, he speaks with Ariel Hyatt, the founder and owner of Cyber PR, a boutique public relations firm working to help artists and business entrepreneurs with their social media and content strategies....

Hank Berkowitz, Naylor, LLC “When you come to a fork in the road, just take it.” That advice (later turned into a book) came from baseball legend, Yogi Berra. But that’s the approach many associations seem to be following when it comes...

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the...