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FC Business Intelligence acquires The Open Mobile Summit, sets to grow the brand
via londonthenews

FC Business Intelligence (FCBI), a London-based conference and business intelligence company, has acquired Open Mobile Media, organizer of The Open Mobile Summit (OMS) in San Francisco and London, two of the most influential events in the international...
IAB, MMA and MRC Finalize Measurement Guidelines for ‘Mobile Application’ and ‘Mobile Web’ Advertising
via adtechdaily

New Standardized Framework for Measuring In-App Ads Addresses the Quality of Impression Counts and Buyer Transparency across Applications Mobile Web Measurement Guidelines Raise Bar for Quality Ad Metrics NEW YORK - With mobile advertising...
Top 7 Mobile Advertising Platforms for B2C Companies
via leadsquared

Top 7 Mobile Advertising Platforms for B2C Companies Everyday more and more people are turning to their smartphones as a source of news, entertainment, online shopping and what not. Having recognized the pattern, businesses have followed suit and...
Opera, or How to stay relevant in a dog eat dog world
via adasiaonline

Before we go into the interview we recently conducted with Vikas Gulati, Managing Director of a place called Opera Mediaworks, let’s get into a bit of history. For those who weren’t around when the Internet started: the Opera brand has been around for...
Social Media Addicts Can Get Paid To Check-In list of mobile ad networks at TOPMOBILENETWORKS
via xduce

Do you have a specified idea that could grow to be a good mobile app? What are you going to do regarding it? You shouldn’t keep preferred tactics to on your own. If not, they will only be thrown away and you will probably turn out to be hating on your...