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Facebook’s mobile omnipresence and drive for location sharing abilities has manifested with their new launch of super-targeted local advertising and virtual location targeting that’s geared towards getting consumers to visit nearby brick-and-mortar stores...

As a small business owner, I am sure you know that it can be very difficult to find new, affordable ways to advertise and gain more customers. In this article, I am going to show you how to gain more customers with an affordable, five step digital marketing...

The Weather Company partners with brands for hyper-local mobile ads NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted...

The Weather Company partners with brands for hyper-local mobile ads By Alex Samuely NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both...

User retention and engagement can mean either success or failure for your mobile app. When it comes to your proximity messaging program, it will not be sustained if your program does not generate loyal, trusting customers who are compelled by your messages...