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“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...

I remember the first time I heard of “analytics.” It was 6 years ago. I was having lunch with a friend. He couldn’t stop talking about analytics, and how much joy he derives monitoring his website’s performance. You’re probably thinking, “well, maybe...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

HQDA Cyber Directorate Weekly Media Report 31 December 2016-4 January 2017 Table of Contents ARMY Army’s RCO Approves Strategy to Prototype Electronic Warfare Capability Defense News, 30 Dec 16, Jen Judson Army Lasers Will Soon Destroy Enemy Mortars...