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Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in the space have an easy way to quickly understand new topics and terms. Note: We...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

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First Published: July 22, 2012; Last Updated: Monday, April 14, 2014 Google AdSense is undoubtedly the best advertising network out there that follows a pay-per-click advertising model. When Google AdSense was first launched they were accepting almost...

Get new additional traffic over a competitor, for a fraction of the cost on Google and Bing. Successful Ad Agencies always measure their success on the value they create for their clients, on the leads and traffic they bring, while continuing to improve...