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The bone-chilling cold of the polar vortex didn’t stop legions of football fans from descending into the far reaches of Manhattan to celebrate this year’s Super Bowl festivities. EM editors threw on their warmest thermal underwear and joined...

When it comes to engaging customers and shaping mobile consumer behavior in your favor, there’s no better source of inspiration than the advertisers of the Super Bowl. This event has become one of the most anticipated of the year, and not just for the...

As Super Bowl LI approaches, and brands start to preview their upcoming ads on YouTube, it’s becoming clearer and clearer that a long-developing trend has gone past the tipping point; the year’s biggest market no longer airs commercials. At least, not...

And here we go — it’s time for the Super Bowl commercials to start rolling in. These days you don’t have to wait for the big game, because where’s the profit in that? For $5 million per 30-second spot, companies need to get all the publicity they can...

The Super Bowl event has the largest fans base in the American television history. Each passing year, the Super Bowl season drives everyone crazy. Sadly, you cannot avoid the craziness. After all, it is what everyone talks about all the time. Talking...