If you have been in the field of online marketing and analytics for more than couple of weeks, you know that no one tool can solve all your marketing and analytics problems/questions.
You need tools and not just tools, but a whole tool box at your disposal. In this article I am going to share the web analytics tools and resources I use and recommend.
Index
#1 Google Analytics Developers tools
#2 Conversion Optimization tools
#3 Competitors Traffic Analysis Tools
#4 Google Analytics Developers Resources
#5 Google Tag Manager Resources
#6 Google Analytics Learning resources
#7 Social Media Analytics Tools
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#1 Google Analytics Developers Tools
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# Analytics Canvas – paid tool for report automation, accessing GA API, data integration etc.
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# BuildWith – tool to determine server, CMS, Frameworks, tracking etc used by a website.
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# Code Editor for GTM – chrome extension for getting full code editor within the GTM interface.
# Create Valid Credit Card Numbers for testing purpose
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# Data Slayer – chrome extension for debugging GTM.
# DownForEveryoneorJustMe – tool to find whether a website is down for everyone or just for you.
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# Fiddler – it logs each and every hit that you send to Google Analytics server and by using its inbuilt filters you can filter out these hits and analyze them.
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# GA Checker – tool which crawls a website (up to 10k pages) to find whether or not the web pages contain Google/Universal Analytics tracking code, GA remarketing code, Adwords remarketing code and Google Tag Manager code.
# GAConfig – event tracking code generator, URL builder
# Ghostery – display list of analytics tags firing on a website.
# Google Analytics Account Explorer – tool through which you can identify IDs (account IDs, web property IDs, view IDs and table IDs) which are required in order to access GA via APIs.
# Google Analytics Account Setup Checklist – interactive tool for configuring your Google Analytics account.
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# Google Analytics Debugger – chrome extension through which Google developer console is able to record every hit that you send to Google Analytics server. It reports on error messages and warnings related to your tracking code in the console.
# Google Analytics Dimensions and Metric Explorer – list and describe all the dimensions and metrics available in GA. It also tell you which dimensions and metrics can be queried together.
# Google Analytics Enhanced Ecommerce Demo – tool to understand how enhanced ecommerce code works and how it can be implemented.
# Google Analytics Hit Builder – tool to create and validate measurement protocol hits.
# Google Analytics Opt out Add on – chrome extension to disable Google Analytics.
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# Google Analytics Query Explorer – tool to build and execute queries.
# Google Analytics Solutions Gallery – tool to import dashboards, custom reports and advanced segments into Google Analytics.
# Google Analytics Spreadsheet Add-on – chrome extension to access GA directly via core reporting API into a Google Spreadsheet.
# Google developer console – tool for debugging tracking code and verify installation. It is already built in chrome browser.
# Google Tag Assistant – chrome extension to verify the installation of various Google tags on a web page. It also report on implementation errors and suggest fixes.
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# jspretty.com – tool to indent JavaScript code automatically and read minified JavaScript
# JavaScriptLint.com – tool to test JavaScript code for syntax errors
# jsfiddle.net – tool to execute HTML, CSS and javascript codes.
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# List of HTTP Status Codes
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# Notepad Plus Plus – best free source code editor. It can edit and debug any file (HTML, CSS, JavaScript, PHP etc)
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# Omnibug – chrome extension to decode and display outgoing web metrics requests.
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# Page Speed insights – It is a browser independent tool used to measure the speed performance of web pages.
# Paypal Sandbox – paypal account for testing purpose.
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# Regex101 – tool to validate regular expressions.
# Robots.txt Validator – tool to validate robots.txt file of a website.
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# Scraper – chrome extension which scrape data from web pages and export it to Google docs.
# Screaming Frog SEO Spider – tool for on page analysis, finding server issues, tag auditing and finding web pages with zero traffic.
# Spy on Web – this tool allows you to find websites that are using your Google Analytics tracking code.
# sublimetext.com – source code editor more powerful than notepad plus plus (paid tool).
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# Table Booster for Google Analytics – chrome extension that visualize your tables with bar-charts, comparisons and heat-maps
# Tag Manager Injector – chrome extension for injecting GTM container tags into a webpage. comes handy for testing.
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# URL builder – tool to tag URLs with campaign tracking parameters.
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# Web Analytics solution profiler (WASP) – chrome extension which provides visual representation of the relationship between various tags fired on a web page. Once installed, it appears as a new tab (named WASP) in your Google developer console window.
# What is my IP address – tool to find your IP address for creating IP based filters in Google Analytics.
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#2 Conversion Optimization tools
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# A/B Test guide – it is A/B test calculator.
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# Consumer barometer with Google – tool to understand internet usage.
# Customer journey to online purchase – Multi channel funnel tool to improve marketing.
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# Five Second Test – show a visitor your site for 5 seconds and see what they remember. This tool is free to use, if you test other people’s pages.
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# GA Funnel Builder – it is a paditrack alternative. It helps you create funnels on the fly.
# GA Funnel Builder 2 – another version of funnel builder in which step 1 is mandatory.
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# Hotjar – heatmaps, visitors recording, conversion funnels, form analysis, surveys, usability tests.
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# Optimizely – paid tool for A/B testing.
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# PanguinTool – tool to see how Google’s algorithm updates have impacted your website traffic.
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# Screen Fly – tool to test your website on desktop, tablet, mobile and TV.
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#3 Competitors Traffic Analysis Tools
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# Alexa
# Compete
# Google display planner – tool to research a specific placement.
# Quantcast
# SEMRush
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#4 Google Analytics Developers Resources
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# Analytics.js Field Reference – list of all the configurable field names.
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# Configuration and Reporting APIs limits and quotas – describes limits and quotas for various GA APIs.
# Core Reporting API common queries – list most common queries to the core reporting API.
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# Default Channel Grouping channel definitions – provides current definition of various default channels used by Google Analytics.
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# Excel for analytics cheatsheet – most important tricks and tips to speed up data extraction.
# Excel functions list – exhaustive list and description of all excel functions.
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# Google Analytics Configuration APIs – create accounts, manage users and account data with APIs.
# Google Analytics Help Center – information on setting up and using Google Analytics
# Google Analytics Implementation Guides and Solutions – implementation guides and solutions for reporting automation, data import, mobile developers, ecommerce platforms etc.
# Google Analytics Measurement Protocol – Google’s documentation on measurement protocol.
# Google Analytics Mobile Tracking – documentation on mobile app tracking for IOS and Android devices.
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# Google Analytics Premium Community (by invitation only) – Official Google Analytics premium community page on Google
# Google Analytics Premium Help Center – information on setting up and using Google Analytics Premium
# Google Analytics Release notes
# Google Analytics Reporting APIs – APIs to retrieve report data from Google Analytics.
# Google Big Query – Google’s documentation on big query.
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# Method Reference – Web Tracking (analytics.js) – universal analytics objects reference guide.
# Mozilla Developers Network – JavaScript – good resource on learning JavaScript.
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# Regular expression guide for analytics
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# Universal Analytics Web Tracking (analytics.js) – Google’s documentation on analytics.js library.
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#5 Google Tag Manager Resources
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# Google Tag Manager API reference – developers documentation on Google Tag Manager API.
# Google Tag Manager Help Center – information on setting up and using Google Tag Manager
# Google Tag Manager for Web Tracking – developers guide on setting up Google Tag Manager
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#6 Google Analytics Learning resources
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# Google Analytics Training Resources and Tutorials
# Google Analytics Academy – free online courses on Google Analytics, Google Tag Manager and web analytics in general.
# Google Analytics Academy Community – Google + community to enage with analytics experts, googlers and course students.
# Google Analytics Blog – official Google Analytics blog.
# Google Analytics community on Google Plus
# Google Analytics IQ study guide – list various articles on Google Analytics.
# Google Analytics YouTube – official Google Analytics youtube channel.
# Google Analytics General Forum – forum to ask questions about GA and to see the issues webmasters are facing.
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#7 Social Media Analytics Tools
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# Facebook Insights – tool for facebook fan page analysis
# Fan Page Karma – paid tool for doing really in-depth analysis of your Facebook Fan page.
# Followerwonk – analyse and track twitter followers
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# Google Alerts– track brand mentions.
# Google Trends – tool to find what is trending on Google.
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# Klout– measures online influence of a person on a scale of 1 to 100.
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# Pinterest Analytics – tool to measure how users interact with your pins.
# Peep mail – tool to find business email addresses
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# Rapportive – gmail plugin to find social media profiles of a contact right inside your inbox. Can also be used to verify email addresses.
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# Sharedcount– track social shares of any web page whether or not the page has sharing buttons installed.
# Snap Bird – search the tweet history of any twitter profile.
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# Twitter Analytics – tool to measure tweet activity, followers and twitter cards performance.
# YouTube Analytics – tool to track the performance of your Youtube videos, channel & watch pages.
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