Index
#1 Most read Articles on OptimizeSmart.com
#2 Articles on getting started with Google Analytics
#3 Articles on getting started with Google Tag Manager
#4 Articles on specialized trackings in Google Analytics
#5 Articles on Cross Domain tracking in Google Analytics
#6 Articles on Enhanced Ecommerce Tracking in Google Analytics
#7 Articles on Remarketing in Google Analytics
#8 Articles on Attribution Modelling in Google Analytics
#9 Articles on Google Analytics Debugging
#10 Web Analytics Tool box
#11 Analytics Conferences worth attending
{{ Most read articles on OptimizeSmart.com }}
#1 How to select best Excel Charts for Data Analysis & Reporting
#2 11 powerful methods to reduce bounce rate in Google Analytics
#3 Key Performance Indicators (KPIs) – Complete Guide
#4 Google Tag Manager Data Layer explained like never before
#5 Geek guide to removing referrer spam in Google Analytics
#6 Event Tracking in Google Tag Manager V2 – Complete Guide
#7 Event Tracking & Virtual pageviews in Google Analytics – Complete Guide
#8 2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions
#9 Implementing E-Commerce Tracking via Google Tag Manager
#10 Google Analytics Attribution Modeling – Beginners Guide
#11 Understanding Users in Google Analytics
#12 E-Commerce Tracking in Google Analytics – Complete Guide
#13 Beginners guide to Google Tag Manager
#14 Complete Guide to Dimensions and Metrics in Google Analytics
#15 Google & Universal Analytics Cookies – Complete Guide
#16 Google Analytics Social Tracking – Twitter, Facebook, Google Plus & Linkedin
#17 Guide to Cross device tracking with User Id in Google Analytics
#18 Implementing Enhanced Ecommerce tracking in Universal Analytics – Nerd Guide
#19 Google Analytics Goals and Sales funnels – Complete Guide
#20 Understanding Enhanced Ecommerce tracking in Universal Analytics
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{{ Getting Started with Google Analytics }}
#1 Difference between Google Analytics and Universal Analytics
Learn the key difference between Universal Analytics and Google Analytics. Learn quick tips to get started with Universal Analytics. Learn about creating custom dimensions and custom metrics.
#2 Google Analytics Setup checklist
This checklist / interactive tool will help you greatly in configuring your Universal Analytics account pretty fast.
#3 Google Analytics Shortcuts: Tricks, Tools & APIs
some quick tips and shortcuts to use Universal Analytics more efficiently.
#4 Universal Analytics Upgrade Guide
Learn to upgrade to Universal Analytics using this simple 6 step process and make your migration easy and successful.
#5 Advanced Google Analytics Tracking – Introduction to DOM
In this article you will learn about Document Object Model (DOM) and how tracking is actually implemented on a website.
#6 Beginners guide to JavaScript for Google Analytics
Learn the JavaScript behind Google Analytics
#7 Regular Expressions Guide for Google Analytics & Google Tag Manager
Learn to use Regular Expression (or REGEX) for technical SEO, Google Analytics & Google Tag Manager
#8 Analytics Career Advice from Top Industry Experts
What sort of skills and qualifications are required to become a good digital analyst? What makes a good analyst a great analyst? Learn all of this and more from industry top experts.
#9 2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions
Learnt the expert tips to pass the 2016 GAIQ (Google Analytics Individual Qualification) Test to become Google Analytics Certified Individual. Get GAIQ Sample Questions.
#10 Microsoft Excel for Web Analytics and Big Data
Learn the most important Excel tricks and tips to effectively manage and speed up your Analytics.
#11 Google Analytics Mistakes that kill your Analysis & Conversions
Learn about the Common Google Universal Analytics Mistakes that kill your Analysis, Reporting and Conversions. Learn about: Directional Issues, Data Collection Issues , Data Integration issues, Data Interpretation Issues and Data Reporting Issues.
#12 Google Analytics Measurement Protocol & Hit Builder
Learn to send data to Universal Analytics using the measurement protocol in plain English. Learn to send event tracking data and ecommerce data to Universal Analytics.
#13 How to use Google Analytics API without any coding
Learn to use Google Analytics API without any coding and access un-sampled data in any format you want and/or merge Google Analytics data with other data sources.
{{ Getting Started with Google Tag Manager }}
#1 Google Tag Manager Data Layer explained like never before
Learn all about Google Tag Manager Data Layers. Create simple and complex data layers in minutes.GTM works best when used with data layers.
#2 Google Tag Manager Implementation Guide
Learn all about migrating tags to Google Tag Manager through this easy to understand implementation guide.
#3 Beginners guide to Google Tag Manager
Google Tag Manager V2 or GTM V2 is the second and better version of Google Tag Manager. Learn to use it through this step by step guide.
#4 Understanding Triggers and Variables in Google Tag Manager
This Guide help you in understanding the usage of triggers and variables in Google Tag Manager Version 2 (or V2).
{{ Specialized Trackings in Google Analytics }}
#1 Event Tracking & Virtual pageviews in Google Analytics – Complete Guide
This post is a guide on ‘event tracking’ feature in Google Analytics and it explains ‘Event Tracking and Virtual PageViews from A to Z.
#2 E-Commerce Tracking in Google Analytics – Complete Guide
A to z guide on ecommerce tracking. It also explain each and every ecommerce term used in Google Analytics.
#3 Phone Call Tracking and ROI calculations – Champion’s Guide
Learn everything about phone call tracking and calculating its ROI.
#4 Implementing Scroll Tracking via Google Tag Manager
Learn to Implement Scroll Tracking through Google Tag Manager via easy to understand step by step guide.
#5 Tracking Twitter and Linkedin Social Interactions in Google Analytics
Learn to track twitter clicks, tweets, twitter follows and LinkedIn shares in Google Analytics with and without Google Tag Manager.
#6 Tracking Facebook Social Interactions with Google Analytics and Google Tag Manager
Learn to track Facebook Social Interactions with Google Analytics & Google Tag Manager. Learn about Social Interactions Tracking in Google Analytics.
#7 Tracking true referrals in Google Analytics when using PayPal and other payment gateways
Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.
#8 Setting up YouTube video tracking via Google Tag Manager
Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.
#9 Creating your own Google Analytics Tag Auditing System
Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.
#10 Event Tracking in Google Tag Manager V2 – Complete Guide
Learn to track Form Submissions, Form Fields, clicks on external links, File downloads and clicks on other buttons via Google Tag Manager.
#11 Guide to Cross device tracking with User Id in Google Analytics
Learn everything about cross device measurement in Universal Analytics through User Id.
#12 Implementing rollup reporting in Google Universal Analytics
Learn to setup Rollup reporting in Universal Analytics which helps in understanding the overall performance of all of your websites and/or mobile apps.
{{ Cross Domain Tracking in Google Analytics }}
#1 Understanding Google Analytics cookies
You need good knowledge of cookies in order to understand how cross domain tracking works.
#2 Setting up Cross domain tracking in Google Analytics
Learn all about cross domain tracking in Google Analytics. Track across primary multiple domains, sub domains, top level domains.
#3 Setting up Cross Domain Tracking in Universal Analytics
Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains.
#4 Setting up Cross domain tracking in Google Tag Manager
Learn to implement Cross domain tracking in Google Tag Manager between two or more primary domains and its sub domains.
#5 Using Multiple Trackers for Cross Domain Tracking in Universal Analytics
Learn to implement Cross Domain Tracking in Universal Analytics via multiple trackers.
{{ Enhanced Ecommerce Tracking in Google Analytics }}
#1 Understanding Enhanced Ecommerce tracking in Universal Analytics
this article introduce the concept of enhanced ecommerce, enhanced ecommerce measurement model and various enhanced ecommerce commands.
#2 Implementing Enhanced Ecommerce tracking in Universal Analytics
this article provide a framework through which you can implement enhanced ecommerce tracking on any website.
#3 Using Enhanced E-Commerce segments for Remarketing
this article introduce ‘enhanced ecommerce segments’ (the hidden gems of enhanced ecommerce reports).
#4 Using Cohort Analysis & Enhanced ecommerce to understand users behavior
this article introduce the concept of ‘user disengagement’ and ‘Cohorts’ and showed how to do cohorts analysis via enhanced ecommerce segments.
#5 Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics
this article shows how you can import refund data into Universal Analytics once you have implemented enhanced ecommerce.
#6 Setting up Enhanced Ecommerce Tracking via Google Tag Manager
Learn to implement Enhanced Ecommerce Tracking via Google Tag Manager.
{{ Remarketing in Google Analytics }}
#1 Guide to Dynamic remarketing in Google analytics & Adwords
Learn to implement Dynamic re-marketing campaigns in Google Analytics and Google Adwords. Learn about dynamic attributes and dynamic remarketing audiences.
#2 100+ Google Analytics Remarketing audiences for Retargeting
In this article I will show more than 100 different ways to remarket to your target audience in Google Analytics.
#3 Using Enhanced E-Commerce segments for Remarketing
This article introduces ‘enhanced ecommerce segments’ and how they can be used for remarketing purpose.
{{ Attribution Modelling in Google Analytics }}
#1 You are doing Google Analytics all wrong. Here is why
learn to avoid the mistakes everyone seems to be making over and over again by ignoring attribution modelling.
#2 Beginners Guide to Google Analytics Attribution Modeling
Learn everything about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels.
#3 6 Keys to Digital Success in Attribution Modelling
Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of missing touch points…
#4 The Geek Guide to implementing Attribution Modelling
Learn to “implement” attribution modelling in your organizational setup through this step by step guide.
#5 Advanced Attribution Modelling in Google Universal Analytics
Learn all about Model Comparison Tool, Data Driven Attribution model and Model Explorer in Universal Analytics.
#6 Attribution Modelling in Google Adwords – Complete Guide
Learn all about attribution modelling in Google Adwords and determine the most effective keywords, ad groups and campaigns for investment.
#7 How to explain attribution modelling to your clients
Learn to explain attribution modelling to your clients.
{{ Google Analytics Debugging }}
#1 Beginners guide to Google Analytics Debugging
In this article I have explained in great detail about various Google Analytics Debugging tools, ga_debug.js, analytics_debug.js and _utm.gif (the tracking beacon).
#2 Troubleshooting Google Analytics Setup Issues
This article cover interpreting the GIF Request (tracking beacon), rewriting HTML and testing new JavaScript code on a live website without server access.
#3 Google Analytics Debugging via Fiddler
This article explain in great detail how you can use the tool called ‘Fiddler’ to debug various GA tracking code issue.
#4 Fixing Google Analytics Tracking Notifications
Learn to understand and fix various Google Analytics tracking notifications.
#5 Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics
Learn to fix Duplicate, Cancelled and Test orders in Google Analytics. Learn to upload refunds data to Google Analytics.
{{ Web Analytics Toolbox }}
#1 Optimize Smart Web Analytics Tool Box
In this article, I have outlined, the web analytics tools and resources, I use and recommend.
{{ Top Analytics Conferences }}
#1 eMetrics Summit
You can sharpen your digital analytics expertise at the eMetrics Summit – San Francisco, April 3-6, 2016, the official conference of the Digital Analytics Association (DAA).
Learn tactics, technology and best practices to drive stronger marketing ROI and business results. Register here with discount code BPOS15 to receive 15% off the price of registration for 2 Day, All Access and Combo passes.
#2 Conversion World Conference
Conversion World is an online CRO conference which you can attend from anywhere in the world. It is a 3 days conference and it has got 30 speakers. Here is your chance to get 20% discount for the conversion world conference. Use the discount code: CWlovesoptimizesmart during checkout https://www.conversionworld.co/tickets/
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