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Despite popular thought, social media and content engagement – and their effects on the bottom line –  are measurable, emphasizes a new report from Pointroll, Industry at a Glance: CPG. From engaging consumers with digital coupons to...

This monthly column highlights the most interesting acquisitions, financings and partnerships within the Food Tech & Media ecosystem – digital content, social, local, mobile, grocery, e-commerce, delivery, ordering, payments, marketing and analytics...

Last month, the Kraft CRM team saw on its internal social listening tool that the topic “green velvet cakes” was gaining steam. It then went to work with its culinary team to create a recipe for green velvet cupcakes to use as content around...

This following Q&A between Loyalty360’s Jim Tierney, and Camille Kennedy from Snipp, first appeared on the Loyalty360.org, April 22, 2016 Building customer loyalty is an often daunting task, replete with a myriad of factors connected to leveraging...

We take another look at the competitive world of coupons, vouchers and consumer incentives. They show no signs of dropping in popularity and here’s the latest news and trends with digital coupons and vouchers. In its 2016 State of the Mobile Coupon Industry...