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Marketing is just as important as the development of your product. Marketing your application helps build an audience, which in turn gives you the opportunity to generate revenue. When speaking about marketing a mobile application, a product goes through...

Undoubtedly, you have heard about the phenomenon that is social media marketing today, and probably have plans to get in on it. You may simply be more accustomed to traditional marketing strategies. There is no reason to fret; social media marketing...

Posted by Aleyda Solis One of the major advantages of having a web-based business presence is the opportunity to reach a global audience, eliminating many of the restrictions and costs that a “physical” international presence might have. Nonetheless...

HootSuite, makers of the most widely adopted social relationship platform, has expanded its App Directory with the addition of SugarCRM, the company that makes every user a customer expert. SugarCRM, the customer relationship management tool who recently...

It all began with one phone call. In late 2013, Sam Flood, executive producer of NBC Sports and NBC Sports Network, dialed Rick Allen’s number. The reason for the call? To see if Allen, who had been the longtime voice of the NASCAR Camping World Truck...