Digital Marketing Manager (SEOPPC)
Falkirk or Glasgow
Nine Twenty is delighted to represent Only Web who is a growing Internet Marketing agency and is part of the highly successful Beattie Communications family. They have recently won a host of new worldwide clients and are seeking forward thinking online marketing managers with search engine optimisation and PPC campaign management experience to join us.
They are in the process of doubling the size of their team. Successful individuals will join at a time where their input will be highly valued and where their enthusiasm can make a real difference.
You will be responsible for maximising clients exposure on major search engines. The role encompasses all aspects of a search engine marketing campaign and you will perform organic SEO and paid advertising for a wide range of international clients.
Responsibilities will include day-to-day management and implementation of search marketing campaigns, including pay-per-click strategies, SEO, link building campaigns, web usability studies and website conversion analysis.
Life will not be boring - every day will be exciting and different!
If you are looking for a new job in SEO or looking to move into a serious PPC job - then they want to speak to you. They want the best Internet marketing consultants going!
Your tasks will include:
Perform SEO analysis of client websites, their competitors and market sector
Devise and manage ongoing optimisation campaigns
Analyse, identify and resolve of all aspects of the clients website relating to on-page technical and usability issues
Configure tracking and monitor/improve conversion rates
Create, manage and monitor PPC campaigns (Google Adwords, Bing adCenter)
Devise off-page link building strategies and deliver
Benchmark campaign performance and devise appropriate actions for maintaining and increasing visibility
Produce regular campaign reports
Managing clients and agreeing deliverables
Auditing websites for usability and suggesting improvements
Working with other team members and learning new skills
Maximising social media networking opportunities for clients - creating Facebook, Twitter, foursquare etc campaigns
Optimising and re-writing page copy
You should have the following core skills:
1+ years commercial experience as an online marketing manager/executive having delivered both SEO, PPC and wider scope internet marketing strategies
Knowledge of natural/organic search engine optimisation tactics and how web metrics are tracked
An ability to analyse changes in the search algorithms and understand how to re-engineer website content and structure to stay up-to-date
Have experience of various SEO tools inc web positioning software and keyword analysis
Strong knowledge of configuring Google Analytics and paid search tools such as Google Adwords
Experience in configuring PPC campaigns, tuning and reporting on success
Previous success in managing and improving SEO and PPC campaign performance
The ability to programme websites in languages such as HTML, CSS, .Net, php and experience of SQL databases will be advantageous
Ability to work independently and be self-motivated with strong organisational skills
For more reasons (as if youd need any!) on why you should apply please contact Ainsley at Nine Twenty!