Paid Media Manager
My client are a forward-thinking, full-service digital marketing agency offering exciting, innovative and bespoke solutions to help drive business forward.They are a team of bright and passionate individuals, creating strategies that are both practical and exciting using the latest and most proven techniques to achieve and surpass their clients goals. With over a decade of experience behind them, and experience in virtually every sector,they have the skills and knowledge to overcome every hurdle.
Overview
An excellent opportunity has arisen for an accomplished Paid Media Manager to join their Paid Media Team. The successful applicant will have the opportunity to build on experience gained as a result of their proven track record in paid advertising and help turn our clients aspirations into reality.
The purpose of your role will be to work within the Paid Media Team managing a portfolio of clients covering a number of channels including paid search and display. With the ability to shape your clients paid media strategy and make a real difference to their business,they are looking for someone who can do the day to day optimisation of a campaign as well as think about the bigger picture and emerging trends. Challenges can range from launching new products with big budgets to making a clients budget go as far as possible to drive measureable results.They want someone that lives and breathes paid media with a real passion to further develop their skills, face challenges head on and become an integral part of the company to make your mark ontheir clients.
Duties will include:
Creation and implementation of paid strategies as well as providing on-going paid media consultancy
Set up and manage a range of paid advertising campaigns via a variety of search engines and technologies for a portfolio of client accounts on channels including search, display and video
Work as part of a client team to ensure the clients objectives are at the centre of all activity undertaken, deliverables are met and activity is communicated effectively
Conduct analysis using tools such as Google Analytics to review site performance, conversion analysis, and user behaviour as well as competitor analysis
Conduct PPC audits for new clients and support the sales process where needed
Identify up-sell and cross sell opportunities that will help clients meet their objectives
Attend client meetings where appropriate and lead the paid media section
Contribute to department meetings and objectives.
Participate in internal training programmesand ensuring high standards are maintained through everything we do
Skills/Experience
The ideal candidate will have 1-3 years experience of managing multiple client accounts and have a very strong practical knowledge of Google Analytics and Google Adwords, Bing Ads and paid search advertising on multiple platforms. Must be comfortable with both search and display advertising and have a proven ability to in delivering successful paid search strategies.
Will have skills/experience in the following;
Excellent working knowledge of paid search platforms including Google Adwords and Bing Ads and their offline Editors
Must have previous experience managing a client portfolio. Experience launching new products or in the gaming sector advantageous but not required
Be able to carry out comprehensive paid search and analytics reviews with a focus on performance, measurability and tracking
Have experience in reviewing tracking set up and pin pointing any potential issues
Excellent verbal and written communication skills. Must be highly organised
Google Adwords qualified
Solid experience with Google Analytics (Ideally with Google Analytics Qualification)
Confidence to liaise with internal departments to communicate campaign strengths weaknesses
Must be knowledgeable about the latest industry developments and a passion for all things paid
Experience in using bid management tools advantageous
Agency experience is preferablebut not essential with skills in multiple languages also a plus
We offer a range of benefits to employees including: stakeholder pension scheme, cycle to work scheme, private medical scheme, summer outing, monthly employee reward programme and flexible holidays.
To apply please submit your CV with a cover letter
Salary flexible dependant on experience