Fantastic opportunity for an experienced Product Manager to join a market leading technology company that provide global SaaS mobiletesting / analysissolutions, based in Edinburgh.
The role will focus on working with customers, market influencers and potential opportunities to assess and position the companys value proposition.
The ideal candidate will have a blend of skills including product management, marketing and communications. They will have a track record in analysing and assessing opportunities and positioning offerings that address market needs. The successful candidate will be comfortable attending trade shows, international conferences, and communicating at all levels both face-to-face and on the phone as well as via social media.
Key requirements of the role will include:
Understand key market drivers and dynamics across multiple sectors (clinical, veterinary, environmental, food, defence etc)
Plan, develop, implement and measure the marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.
To conduct marketing intelligence program to define new opportunities through new market sectors new territories and new products.
Identify and/or foster relationships with potential strategic partners, e.g. key players in the diagnostics or smartphone / data arena.
Work closely with the MD and commercial teams to plan and deliver an integrated marketing communications strategy that enhances brand recognition and assists in achieving company objectives
To specifically devise innovative strategies and campaigns to support the sales team, in order to generate high quality new sales leads
To develop and implement specific collateral to support sales, marketing, brand development, communications and public relations activities.
Work with the commercial team to identify and assess new channels.
To coordinate activity at a tactical level to ensure marketing and communications ideas and opportunities are maximised.
Engage and complete appropriate market research.
To act as a brand ambassador
A technical background would be useful and previous experience in a Scientific or Diagnostics market would be an advantage.This is a great opportunity to join a young but very innovative and fast growing technology company and be a huge part of its future success. Please apply now for immediate interview.