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Midnight Moment: "Eye Test" - 2x4
via vidque

TIMES SQUARE ARTS, TSAC & AIGA/NY PRESENT OCTOBER’S MIDNIGHT MOMENT The AIGA/NY invited a select group of New York designers to submit videos for October’s Midnight Moment. Midnight Moment is the largest coordinated effort in history...
5 Steps to Generating Deeper Digital Engagement on Social Change
via socialedge

Article Highlight: With limited resources, its imperative for organizations to align a strategy to key audiences in order to build measurable digital experiences that are data-rich, mobile friendly, and formatted to match the tone and style of each...
PlaceIQ Appoints Paul Thenstedt as SVP of Sales to Accelerate Marketers’ Adoption of Audience Intelligence Solutions in ...
via adtechdaily

NEW YORK, NY – PlaceIQ (www.PlaceIQ.com), the company building more accurate audiences with location, time and real-world behavior, announced today that it has hired Paul Thenstedt as SVP of sales to lead that team’s efforts to drive revenue...
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express P...
via luxurydaily

Nailing luxury Please click here to register for the second annual Luxury FirstLook: Strategy 2014 conference in New York on Wednesday, Jan. 15, 2014 Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan...
The influence of street culture on brand identity in graphic design
via scholarworks.rit

Problem Statement: This thesis explores the influence of street culture on brand identity in graphic design. Aspects of street culture include skateboarding, hip-hop, rap, punk, and street art. Street art is traditionally thought of as illegal or rebellious...

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2x4

We develop brand strategy, content, and design systems for creative partners everywhere.
About — 2x4

Founded in 1994, 2x4 is a global design consultancy headquartered in New York City. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identi...