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Inside Social Media at one of the Biggest Universities in America (and What You Can Learn)
via b2cmarketinginsider

What is it like to be the Director or Social Media for one America’s largest and most engaged universities? With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the...
Should Communicators Pay Attention to Google+? A Panel Filmed with G+ Hangout Feature
via overtonecomm.blogspot

This past week, which most people were simply enjoying a long holiday weekend in the US, early adopters of social media have been enjoying Google's new social media play, meant to challenge Facebook - and to a lesser extent, Twitter, for dominance...
01/04/17: USA Volleyball lines up new CEO; Rose Bowl blooms; New PGA TOUR Commissioner mulls changes
via cynopsis

CYNOPSISSPORTS 01.04.17 Good morning. It’s Wednesday January 4, 2017 and this is your first early morning Sports briefing. USA Volleyball named sports media, marketing and business executive Jamie Davis as the organization’s CEO, effective immediately...
Super Bowl Commercials: The Good of 2017
via ilntoday

Gratuitous photo of me with the winningest Super Bowl QB of all time It’s that time of year again – the time when football fans mourn the end of another season with the pigskin and marketing fans rejoice because the best and brightest (usually) bring...
Patriots Defensive End Chris Long Tackles Critics Over White House Visit Rejection
via thewrap

New England Patriots defensive end Chris Long is one of six Super Bowl LI champs who aren’t planning to make the traditional visit to the White House to meet President Trump — and he’s not mincing his words as to why. The four-time Pro Baller tackled...

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Managing Global Crisis Communication Like a Pro

With recent terrorist attacks in Paris, global crisis communication is important for every business and organization. Here's how to be ready.
- Communication Services for Nonprofits & Social Good

Our services include Market Assessment & Research, Marketing Communications Strategy, Training & Capacity Building, Implementation Support, & Corporate Social Responsibility

Whitepaper Archives - Zoetica Media

Zoetica Media Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matter...