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93% of consumer’s buying decisions are influenced by social media, according to the Socialnomics 2014
report, and in contrast only14% of consumers trust advertisers. Social media over the past decade has gone
from novelty to an integral part of how businesses market themselves. Opposed to traditional marketing
channels, social media offers a two way conversation, where trust can be built and third party reviews/likes can
can have a highly desirable impact on a company’s brand positioning.
For dentists, social media should be a central part of their marketing mix. Dentistry is a trust based industry
where people want to be sure that they’re putting their teeth into a safe pair of hands. The cosmetic aspect of
dentistry also lends itself naturally to the world of social media. Through social media, a dentist can show his or
her good work.
Below we’ll look at these and other reasons why dentists need to use social media.
It Can Build Traffic to Your Website and Improve Its Rankings
As a dentist you probably already have a website to market your practice. Social media can really boost traffic
and awareness to your site. Social signals are also an important element of how well your website ranks in
search engine’s results pages (SERPS). And the higher your website ranks the more visitors you will receive.
Search engines like Google want to see people interacting with your content and recommending it to their
friends. By creating more social media content and adding social share buttons to your website you can quickly
improve your website rankings.
Expert Tip: Be sure to connect your website to your Social Media Channels, and also to direct your social
traffic to your website.
Visual Content Is Everything
Two of the fastest social media platforms in recent years have been Instagram and Snapchat. Both are visual
based platforms providing a way for users to share photos and videos. Dentistry is ideal for this visual medium
as you can show the results that your previous customers have achieved. Seeing proven results of that
“perfect smile” will be both inspirational and reassuring to prospective patients at your practice.
Just remember, leverage from the social media channels of your customers too! Whenever you have a happy
customer who is fully satisfied with the results of your work, kindly ask them to quickly share a snapshot of you
and your patient in his or her social media channels.
Expert Tip: In order to get people to talk about your practice in their social media channels and on sites like
Yelp, you can offer free incentives. For your fully satisfied customers, you can trade a social mention or social
review for a dental care package that includes a free toothbrush, a flyer with info. on dental hygiene, and
maybe a few dental whitening strips. A dental care package is just an idea, you can be creative in devising
other social media incentives.
Dentistry Is Ideal For Blogging
Blogging is a way of communicating your knowledge, experience, and expertise to your potential patients. And
because trust is one of the most important steps within the funnel towards conversion of your prospects,
through high quality and informative content, you can build the trust that you are looking for.
Dentistry is perfect for blogging because there are so many questions people have about their teeth and dental
procedures. Just remember to share all of your blog posts via your social media channels. Informative
blog posts are also great for email marketing campaigns too.
Also, the more content you create the more ways there are for people to discover your website. Finally,
blogging positions you as a trusted expert on the topic you are discussing. People are much more likely to trust
and buy from those that they perceive as experts in their field.
Expert Tip: When you develop blog content, be sure to be informative and avoid self promoting too much.
The more valuable the content is for your viewer, the more likely are they going to interact with your posts and
blog,
The Bottom Line
Social media can be a very low cost way to market your dental practice compared to traditional advertising
methods. But low cost certainly doesn’t mean low returns. Done correctly, a well thought out social media
campaign can have a massive impact on both the awareness of your practice and the trust that potential
customers have in your services. Though it is easily said, implementing a revenuecentered digital marketing strategy can overwhelming. It
requires a certain level of technical knowhow and experience, for this reasons we can help you augment your
online visibility in no time! To discuss how we can help you get more customers to your practice be sure to give
us a call at: (305) 2800760. Our initial consultation is free.
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