2016-06-20

Brought to you by Z Networks Group | A Full Services Digital Marketing Agency

93% of consumer’s buying decisions are influenced by social media, according to the Socialnomics 2014

report, and in contrast only14% of consumers trust advertisers. Social media over the past decade has gone

from novelty to an integral part of how businesses market themselves. Opposed to traditional marketing

channels, social media offers a two way conversation, where trust can be built and third party reviews/likes can

can have a highly desirable impact on a company’s brand positioning.

For dentists, social media should be a central part of their marketing mix. Dentistry is a trust based industry

where people want to be sure that they’re putting their teeth into a safe pair of hands. The cosmetic aspect of

dentistry also lends itself naturally to the world of social media. Through social media, a dentist can show his or

her good work.

Below we’ll look at these and other reasons why dentists need to use social media.

It Can Build Traffic to Your Website and Improve Its Rankings

As a dentist you probably already have a website to market your practice. Social media can really boost traffic

and awareness to your site. Social signals are also an important element of how well your website ranks in

search engine’s results pages (SERPS). And the higher your website ranks the more visitors you will receive.

Search engines like Google want to see people interacting with your content and recommending it to their

friends. By creating more social media content and adding social share buttons to your website you can quickly

improve your website rankings.

Expert Tip: Be sure to connect your website to your Social Media Channels, and also to direct your social

traffic to your website.

Visual Content Is Everything

Two of the fastest social media platforms in recent years have been Instagram and Snapchat. Both are visual

based platforms providing a way for users to share photos and videos. Dentistry is ideal for this visual medium

as you can show the results that your previous customers have achieved. Seeing proven results of that

“perfect smile” will be both inspirational and reassuring to prospective patients at your practice.

Just remember, leverage from the social media channels of your customers too! Whenever you have a happy

customer who is fully satisfied with the results of your work, kindly ask them to quickly share a snapshot of you

and your patient in his or her social media channels.

Expert Tip: In order to get people to talk about your practice in their social media channels and on sites like

Yelp, you can offer free incentives. For your fully satisfied customers, you can trade a social mention or social

review for a dental care package that includes a free toothbrush, a flyer with info. on dental hygiene, and

maybe a few dental whitening strips. A dental care package is just an idea, you can be creative in devising

other social media incentives.

Dentistry Is Ideal For Blogging

Blogging is a way of communicating your knowledge, experience, and expertise to your potential patients. And

because trust is one of the most important steps within the funnel towards conversion of your prospects,

through high quality and informative content, you can build the trust that you are looking for.

Dentistry is perfect for blogging because there are so many questions people have about their teeth and dental

procedures. Just remember to share all of your blog posts via your social media channels. Informative

blog posts are also great for email marketing campaigns too.

Also, the more content you create the more ways there are for people to discover your website. Finally,

blogging positions you as a trusted expert on the topic you are discussing. People are much more likely to trust

and buy from those that they perceive as experts in their field.

Expert Tip: When you develop blog content, be sure to be informative and avoid self promoting too much.

The more valuable the content is for your viewer, the more likely are they going to interact with your posts and

blog,

The Bottom Line

Social media can be a very low cost way to market your dental practice compared to traditional advertising

methods. But low cost certainly doesn’t mean low returns. Done correctly, a well thought out social media

campaign can have a massive impact on both the awareness of your practice and the trust that potential

customers have in your services. ­­­­­­­­­­­­­­­­­­­­­­­ Though it is easily said, implementing a revenue­centered digital marketing strategy can overwhelming. It

requires a certain level of technical know­how and experience, for this reasons we can help you augment your

online visibility in no time! To discuss how we can help you get more customers to your practice be sure to give

us a call at: (305) 280­0760. Our initial consultation is free.

The post Why Every Dentist Should Use Social Media Marketing appeared first on Web Development and Marketing.

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