Becoming a better professional photographer also about expanding your business horizons to see what's going on outside the photography industry. Adopting new concepts from business and marketing thought-leaders who are not photographers can actually breathe new life into the way you see your own photography business.
So I would like to take a few minutes to breathe a little fresh air into the industry for you with 10 of the best books I've found to inspire new thinking and motivate you into renewed action.
Youtility by Jay Baer
The Impact Equation by Chris Brogan and Julien Smith
Email Persuasion by Ian Brodie
Start With Why by Simon Sinek
The E-Myth Revisited by Michael E. Gerber
Predictably Irrational by Dan Ariely
The Freaks Shall Inherit The Earth by Chris Brogan
Fascinate by Sally Hogshead
Buyer Legends by Jeffrey Eisenberg and Bryan Eisenberg