LEGO is the most powerful brand in the world according to Brand Finance’s Global 500 rankings. The annual rankings are based on various factors including brand familiarity, loyalty, marketing investment, staff satisfaction, and corporate reputation. The report says success of The LEGO Movie and The LEGO Batman Movie which is Number 1 at the Box Office two weeks in a row as key reasons LEGO unseated Disney for the top spot. Disney dropped 5 spots to Number 6 and was hurt by the fact its most successful films of the year were produced by sub-brands such as Lucasfilm, Marvel, and Pixar. The Global 500 rankings also named Google as the world’s most valuable brand knocking off Apple due to greater financial success, market earnings, and expected revenues. Google ranks second on the powerful brand list followed by Nike, Ferrari, Visa, Disney, NBC, PWC, Johsnon & Johnson and McKinsey & Company round out the top 10. Ed Sheeran is a big fan of LEGO and released a track in 2011 called “Lego House” and revealed he built a Lego Pirates of the Caribbean ship on a date and took it home.
Featured Images from LEGO: Video via Ed Sheeran on Youtube
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