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Social media road map By Margie Jordan By now you’ve heard stories about the positive impact social media marketing is having on the sales of many businesses. In fact, many marketers have acknowledged that social media is now a crucial piece...

In the search community, there is a huge myth circulating. It is commonly believed that the more social signals you have on your site, the better your SEO. In other words, if you have four hundred thousand followers on Twitter, you’ll do better...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

When I started out as an online marketer, I knew I had huge challenges ahead of me. I didn’t know web design and I didn’t know a thing about copywriting. All I knew was I wanted to make a decent income on the side by selling my own or other people’s...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...