This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”.
Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)
Grab a Beverage!
Drastic climate changes are common for those of us who are native Albertans, which means that despite “summer-time” on the calendar, you may still find a few of us (ok, me) hugging a steaming cup of latte or Chai Tea.
But, whatever the weather where you are, choose your beverage of choice–either cold and frosty or hot and frothy–and settle in for the tenth issue of The Writer’s Weekly Wrap-Up!
Featured Articles
The One Factor that Will Determine Your Creative Success by Bryan Hutchinson at The Positive Writer
Bryan reveals the one thing that separates true greatness from the ordinary. Find out what’s required so you can begin working toward creating something extraordinary.
How To Target an Audience (And Avoid Book Launch Flop) by Kimberley Grabas at Your Writer Platform
In case you missed the article this week, I discuss the importance of discovering your target audience and how to do it: “the key is to identify and research what your true target audience craves, recognize the unique and meaningful aspects of what you have to offer, and align the two to benefit your ideal reader in an exceptional way.”
Loving Social Media is Not an Art. It’s a Labor of Love by Linn B. Halton at The Good Villain
In her article, Linn discusses what writers can really get out of social media, if it’s just about marketing and if it’s even necessary.
The Best TED Talks for Internet Marketers and Bloggers by Matthew Woodword at MatthewWoodword.co.uk
A fantastic collection of motivating TED Talk videos that reveal the mindset that not only helps you generate your own success, but inspire it in others as well.
Keys to Understanding Amazon’s Algorithms by Penny Sansevieri at The Book Designer
An excellent article by Penny, outlining the effective use of keywords and categories to uncover the mystery of Amazon rankings. Understanding the formulas can greatly help your book gain exposure.
Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives by Kristi Hines at Kikolani
This is a comprehensive post by Kristi, sharing her research on popup opt-in forms, WordPress plugins and other alternatives she’s discovered for building an email list.
Are Digital Magazines the Next Big Trend in Publishing? by Laura Pepper Wu at 30 Day Books
Are digital magazines the new trend, or has the explosion already happened? Laura reveals some stats and facts to give us perspective on where things are going.
Keys to Success on Pinterest: Teachers with Over 1.6 million Followers OSP Episode 021 by Cynthia Sanchez at Oh So Pinteresting
A ‘pinteresting’ podcast (ha, couldn’t resist!) that uses a case study to uncover some Pinterest secrets that can help authors (regardless of field or topic of interest) get more eyeballs on their work and brand.
7 Types of Blogger: Which One are You? by Ali Luke at Write To Done
Still struggling with finding your blogging focus? Ali outlines some categories, with examples, that might help you better define your blogging goals.
Savvy Authors Surfing the Web to Bridge the Digital Divide by Peg Fitzpatrick at Huffington Post
In her article, Peg discusses the importance of developing an online connection to help you sell more books. “Creating a connected bond between reader and authors is bridging the digital divide and enriching the lives of both the reader and writer.”
Top 10 Domain Name Suggestion Tools: Create a Catchy Domain Name with Ease by Ana Hoffman at Traffic Generation Cafe
This a great article by Ana, that not only walks you through what makes a great domain name, but also provides you with the tools to help create yours.
Moving A WordPress Site To A New Domain: A Complete Step-By-Step Guide by Jane Sheeba at Problogging Success
In case you didn’t read Ana’s article above (you should! 
), here is a great article that she mentions if you need to move an existing WordPress site to a new domain.
Get These Premium Facebook Apps for Your Business Page for Free! by Kim Castleberry at Just Ask Kim
If you’ve managed to set up your Facebook Page, then consider tweaking it by trying out these Facebook apps for free!
No Matter How Difficult the Task, Trust the Process by Paul Jun at Jeff Goins, Writer
Fantastic and motivating guest post by Paul reminding us to push away self-doubt, stop comparing, have faith and to keep writing.
Just for Fun
Original photo by hotblack
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Original top photo by Mark Miller