2013-06-04

Freeway just recently honored another great artist during the launch of the National Artist Collector’s Series for Fall 2013. Known for its collaboration with different renowned Filipino artists, Freeway chose a man full of talent and ingenuity as the 9th National Artist to pay homage to for this series. He’s none other than Lucio San Pedro. It was such a great privilege to have been invited again by Freeway to be a part of the launch, let me share to you some photos from the event and their new collection.

Lucio San Pedro, National Artist for Music, is a great Filipino composer and teacher. Known for his composition of the widely popular lullaby “Sa Ugoy ng Duyan” (in collaboration with another National Artist, Levi Celerio) and the symphonic poem “Lahing Kayumanggi”, Lucio San Pedro has paved the Pinoy world of music with plenty of his beautiful compositions bearing national soul.

For the collection, it is composed of a wide array of casual to work tops and dresses using fabrics such as satinized twills, matte charmeuse, poplins and knits. The unique cuts and styles made out of different fabric combinations are carefully crafted to flatter the woman’s figure without sacrificing comfort by using mostly stretch fabrications.

As for its visual prowess, the collection combines floral inspirations with hand drawn lines and curves fused with lyrics and titles of San Pedro’s famous orchestra pieces. Colors range from the basic black and white to subtle tones such as beige and teal. Certainly, these pieces are made to capture the essence and mark of the Filipina’s modern beauty.

Now let me take you back to the event. The celebration was launched with a tribute event held last May 28, Tuesday at The Row in Glorietta. With Lucio San Pedro’s music in the background played by a live string ensemble, it was definitely a night filled with nationalistic grandeur attended by Philippine fashion and music enthusiasts, media, bloggers, and family and friends of Lucio San Pedro.

The guests were able to witness the unveiling of the much-anticipated Fall Collection for 2013 featuring a wide array of tops and dresses with designs complementing Lucio San Pedro’s musical aesthetics. Hosted by Rachel Alejandro, the event started with a video montage of San Pedro’s life and works.

The guests were also treated to a beautiful medley of songs prepared by high school students straight from Lucio’s hometown, the ARS Noveau Chorale from Angono Rizal Lead School for the Arts.

They awed the audience with hits such as Sa Mahal Kong Bayan, Piliin Mo ang Pilipinas, Kayumangging Malaya and Sa Ugoy ng Duyan.

Also a respected musical talent herself, Ms. Rachel Alejandro serenaded the audience with a medley of her hit songs (Watch the video soon).

Of course the night wouldn’t be complete without Lucio San Pedro’s beloved family being present. The night’s special guests, Kristy San Pedro Salita, Rhodora San Pedro delos Santos, Alberto delos Santos and Prof. Gabby San Pedro Rojas, did a special interview with Rachel onstage.

Every time Freeway hold events for their NACS, it never fails to make me proud to be a Filipino. I always look forward to who the next amazing artist they’ll pay tribute to and how they will collaborate his works to their collection.

Freeway just always amaze me on every collection they release.

Take a more closer look on the pretty pieces from the FreewayxLucioSanPedro Collection 2013 here.

Or you can already visit Freeway stores nationwide and see them for yourselves!

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