Yokohama Tire reaches new heights with its sponsorship of the FIA European Rally Championship 2014 as it has reached 244 million people on a global scale (as per REPUCOM).
The figures have been published in a report, commissioned by ERC promoter, Eurosport Events and show an audience increase of 11 per cent compared to the previous year.
The figures showed that the global coverage of the 2014 ERC generated 1,096 hours of dedicated broadcasts.
The increased number of broadcast hours also reflects a 27 per cent increase in media impact (advertising equivalent value) compared to 2013.
The report shows that the 2014 ERC campaign was televised on 93 different channels worldwide, on free to air, cable, satellite, or pan-regional channels, in over 160 countries.
Friedhelm Lange, Senior Consultant at REPUCOM said: “The ERC media figures are very encouraging and illustrate a sustained development as the series continues to grow. New television markets are being opened up and so new audiences are being reached. With the introduction of new home events and a new driver line-up we expect 2015 to show even greater results.”
François Ribeiro, Director of Operations, Eurosport Events, said: “This detailed analysis and measurement of the TV broadcast figures is vital for Eurosport Events to continue to develop the ERC and give its partners consistent global TV broadcast exposure. We are very pleased by the increase in global TV broadcast exposure that the 2014 ERC has received.”
With global recognition of Yokohama Tire and FIA ERC, Yokohama Tire continues its support of Canadian Motorsports both in the Rally & Drift scene contributing to Yokohama’s presence around the world and locally.
Find all of Yokohama Tire performance line inspired by our contribution and participation in Global Motor Sports here: http://yokohama.ca/product-catalogue/performance-car/
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