Requisition ID:112297
Work Area:Marketing
Expected Travel:0 - 40%
Career Status:Executive
Employment Type:Regular Full Time
Career Level:T5
Recruiter Name:Mike Woo
COMPANY DESCRIPTION
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
COMPANY DESCRIPTION
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
PURPOSE AND OBJECTIVES
The India Market Unit is responsible for driving SAP’s software and services business across the Indian Subcontinent comprising India, Sri Lanka & Bangladesh markets. As one of the largest & fastest growing MU’s in APJ, there is strong focus on realizing potential of India market opportunity as well as Partner ecosystem & developer opportunity to showcase innovation from India for the world.
The Head of Marketing for India (India MU) is a core member and trusted advisor to the India Senior Executive Leadership Team, and is responsible for driving business results and organizational effectiveness through the development, deployment and management of the India marketing functions and resources.
You will be responsible for:
* Overall MU marketing strategy through to execution, and respective marketing contributions to pipeline and revenue across all customer segments, product portfolios and markets.
* Achieving the objectives defined within the local business plans which include SAP Thought Leadership, Awareness, Demand Generation, Reputation & loyalty management and pipeline acceleration through to closure.
* Engaging and managing internal stakeholder expectations on various levels, and also present yourself with SAP as a thought leader in the market.
To be successful in this role, you must possess
* The ability to create by synthesizing ideas,
* Strong social intelligent, novel and adaptive thinking, quickly adapting to new realities
* Cross-cultural competencies and inclusive mindset;
* Computational thinking, the ability to translate information into actual insight.
* New media literacy is imperative with fluency in digital and social media
* The ability to work well with new technologies and enable sales organizations to embrace the digital economy.
EXPECTATIONS AND TASKS
Marketing Strategy Development
* Lead the development and implementation of innovative marketing programs in partnership with Sales to meet revenue and pipeline targets across all customer segments.
* Ensure that persuasive, consistent and concise positioning occurs throughout all integrated marketing programs within the customer segment/industry/solution/geography/RTM.
* Provide strategic direction and help drive strong alignment and integration between campaign developments with the output of joint business planning efforts.
* Lead by example and be the digital ambassador within India Subcontinent by following a “digital first” marketing approach across all programs and campaigns.
* Enable Sales and all Corporate Functions (HR, Finance, Procurement, IT) to be brand ambassadors through innovative approaches such as social selling.
Marketing Operations Excellence
* Ensure cross-organizational alignment – departmental, LoB & APJ/Global – to identify best practices, opportunities, share learning, leveraged resources, innovation, etc.
* Lead the team to operational excellence ensuring scale, leveragability, best practice definition, continuous learning and ensure the transition from strategy to deliverable to business impact.
* Contribute sales insight to the delivery & processes; ensure alignment with sales objectives and marketing and business development strategy.
* Familiar with operating within a matrix organization, cooperating with local and with virtual teams. Co-lead India demand management council through close collaboration with Chief Operating Officer, Business Operations and Sales leaders to ensure 4x pipeline coverage and progression of sales opportunities.
Stakeholder Collaboration
* Participate in Strategic Planning across the Sales and Services Leadership Teams – Set standards to work with Business Planning, Marketing Planning, and Business Development/Management to determine strategic goals for hub, geographies or routes to market.
* Translate business needs into integrated and/or industry/solution specific programs. Oversee and ensure programs and campaigns are expertly aligned with stated strategic goals.
* Ensure the full success of the SAP Marketing objectives and strategies within India.
* Ensure marketing plans and programs are integrated with “Franchise for Success” and aligned to demand management requirements and methodology.
* Oversee others to strongly align with sales stakeholders and internal business partners (Sales, Procurement, Finance, Compliance, HR etc.) in order to align with other Go-To-Market programs and initiatives (i.e. sales plays, demand management council) and deliver the appropriate plan for marketing contribution to pipeline and revenue.
* Support/enable the sales organization through delivery of key programs, customer stories, compelling positioning to cross-/upsell install based customers and lead the acquisition of new name business.
* Ensure regular reporting to stakeholders to update the organization and leadership team on ongoing marketing programs and initiatives to ensure alignment, agreement and support of overall Marketing Plan for India.
Transformational Leadership & Management Excellence
* Effectively manage the marketing budget and make decisions regarding investment levels for targeted customer segments, industry, solution or Indian Subcontinent wide opportunities.
* Create and communicate goals, objectives and KPI's for all marketing initiatives and ensure ROI is achieved.
* Build productive and influential executive relationships with internal and external constituents. Align resources to maximize highest leverage opportunities for pipeline growth ROI and revenue impact.
* Motivate develop and retain a high performing team with complementary strengths. Provide an environment where talent wants to thrive, be a talent magnet who grows, matures and promotes talent from within.
* Ensure high employee engagement and leadership trust by being a role model to the team and embracing SAP’s How We Run behaviors.
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
* Degree in Engineering/business (or equivalent) is required and an advanced degree is strongly preferred. MBA preferred.
* Willingness to travel within Indian SubContinent on a frequent basis and must have a strong grasp and proven record of successful interaction with both creative aspects of business and technical implementation and tactics of operations.
* 12-18 years of business experience with an emphasis on leading teams both at regional and country level.
* The ideal candidate would also have experience working in an international, matrix-based and collaborative organization setting.
* Customer Focus: Champion customer centricity and One customer experience. Strive for customer success, loyalty & advocacy and exceeds their expectations by understanding their needs and driving improvements in products and services.
* Strategic Thinking: Focus the organization on efforts that align with the company's strategic direction.
* Drive for execution: Achieve results by taking initiative, setting challenging goals and holding people accountable.
* Stakeholder Management: Demonstrate accountability and commitment to making sound informed decisions and impacts in the best interest of the customers, the partners, the business, and the company and brand.
* Team collaboration: Build an engaged, productive team, sharing knowledge and collaborating internally across roles, departments, and locations as well as externally with partners and customers.
* Earned Advocacy:Be and grow internal and external SAP brand ambassadors through thought leadership, drive for excellence within SAP and among industry communities in line with SAP corporate mission.
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations team (Americas:Careers.NorthAmerica@sap.comorCareers.LatinAmerica@sap.com, APJ:Careers.APJ@sap.com, EMEA:careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis.
Additional Locations:No Selection