**Job Number**
2721123
**Business**
GE Healthcare
**Business Segment**
Healthcare Global Marketing
**About Us**
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
**Posted Position Title**
Lead-Exhibits and Events
**Career Level**
Experienced
**Function**
Marketing
**Function Segment**
Advertising and Brand Marketing
Location(s) Where Opening Is Available India
**City**
Bangalore
**Postal Code**
560048
**Relocation Assistance**
Yes
**Role Summary/Purpose**
This role requires for conceptualizing, planning, budgeting and execution of GEHC and third-party events and exhibit to meet organization goals. Working cross-functionally with leadership, field marketing, communications and product marketing team for high-impact product launches and campaign based events. An important responsibility is to take events to digital platform. This position will dotted line report to the Global Events Director for consistent GEHC event processes.
**Essential Responsibilities**
• Identifying event opportunities and planning yearly calendar for in-house and third-party events and exhibits
• Working with Advertising and Promotions Leads for events planning and execution based on marketing programs
• Develop metrics and measure impact of events and monitor regularly
• Create, manage and execute innovative events formats for brand/product recall and higher ROI
• Pre and Post event marketing support for leads.
• On-ground representative of Marketing Team
• Work with creative and event agencies, logistic/facilities vendors and third-parties for events branding, assets and timely execution
• Smooth Project Management
• Ensure GE quality standard and consistency. Coordinate with Events and Exhibits CoE for best practices.
• Report event India region event calendar, activities and best practices and event metrics to the Global Events Shared Services teams.
• Tracking event spend and ROI.
• Plan, coordinate and execute region tradeshows in coordination with Exhibit Shared Services team guidelines.
**Qualifications/Requirements**
Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required
Required Qualifications:
1. Bachelors Degree of Marketing, Communications, Business Administration or related field required
2. 5+ years’ experience planning and implementing trade shows/events and a demonstrated track record of developing award-winning trade shows
3. Experience with audience engagement
4. Proven communications skills, both verbal and written
5. Proven organizational, project, and planning skills
6. Budget management
7. Ability to interface effectively with all team levels (including executive)
**Desired Characteristics**
Preferred Qualifications:
1. Master’s Degree in Marketing, Communications, Business Administration or related field
2. 7+ years’ experience planning and implementing trade shows/events and a demonstrated track record of developing award-winning trade shows
3. Experience in healthcare or pharmaceuticals would be a plus
4. CTSM (Certified Trade Show Manager) certification
5. Experience in working with diverse global teams and directing multiple vendors
6. Ability to work effectively in a team environment
7. Basic design/engineering skills