**Monsanto India**
**JOB DESCRIPTION**
Marketing and Product Management
**Brand Manager**
Marketing Lead
None
**Key Relationships**
+ Market Research Agencies
+ Advertising Agency
+ Marketing Input Vendors (need based)
+ End user/Agri Industry
+ Extensive on-the-job interactions with Sales, Technology Development
+ Moderate interactions with, Public Affairs Supply Chain
+ Develop implementable go-to-market plans with focus on communication ,marketing –mix and Customer
+ Facilitate on-ground execution through extensive interactions and cross-functional hand-holding
**KEY ACCOUNTABILITIES (MAIN AREAS OF WORK RESPONSIBILITIES)**
**Short-term (1 year)**
+ Operational plans:
+ Work in close conjunction with regional sales teams to develop market specific plans:
+ Market development (including pre-season field activities, in-season demonstration trials’ planning and management, harvest related field / market development activities);
+ Implementation actions and timelines;
+ Work in close conjunction with Technology Development team to track product performance:
+ Develop core positioning working closely with Revenue Optimisation team
+ New product launch:
+ Develop comprehensive launch plans for new products
+ Lead cross-functional team to ensure execution of all critical activities for successful launch with tracking of key matrices
+ Marketing plans and activities:
+ Develop core messaging for products and USP
+ Develop ideas and concepts to increase awareness, usage and product value;
+ Develop sales tools and collaterals to communicate core positioning and messaging;
+ Ensure appropriate product training for sales force (with help from Technology Development);
+ Conduct appropriate market research to guide business decisions;
+ Develop annual calendar of marketing activities based on crop cycle;
+ Managing annual advertising & promotion budget.
+ Track effectiveness of campaign /communication and implement action basis learning
+ Market and competitor intelligence:
+ Implement processes to track key competitors;
+ Track competition marketing approach
+ Coordinate to ensure execution of all critical activities for successful partnership
**Medium term (>2 years)**
+ Brand building:
+ Conduct necessary research to guide brand building efforts;
+ Evaluate alternate approaches for brand building (umbrella branding / single v/s multi brands / hybrid branding, Seed treatment etc );
+ Define and implement brand strategies and proposition for mother brand
+ Customer Strategy - Develop customer Strategy basis segmentation of customers
+ Explore Partnership opportunity like end user industry, Input industry to provide integrated solution
**GENERAL JOB CHARACTERISTICS**
+ Percentage of travel 30%
+ Hours per week 40 - 50
+ Physical activity required Field travel to rural areas
+ Working with computers Extensive
+ Cross-functional working Extensive
**CANDIDATE PROFILE**
Education
MBA from reputed institute
Experience
+ 5 to 8 years in reputed Indian/multinational organizations with significant experience of Brand management, Managing Marketing mix and Research
Desired skills & competencies
+ Strategic thinking
+ Planning & analysis
+ Ability to link strategic and operational considerations to develop practical and tailored plans
+ Interest in learning about science and technology innovation
+ Business acumen and commercial sense
+ Innovation and creative thinking
+ Strong interpersonal relationships, networking and influencing skills
+ Communication
+ Results orientation
**Organization:** _AA Marketing and Products_51011718_
**Title:** _Brand Manager_
**Location:** _Asia Pacific-India-Maharashtra-Mumbai_
**Requisition ID:** _01DJH_
**Job:** _Marketing/Product Management_
**Schedule:** _Full-time_