Competition in the market of a lot of businesses is just complicated enough making a lot of corporations to get bankrupt. If you don’t make a strong presence in the market you will likely end up closing down your business asking apology to your employees. But you don’t want to end up that way, do you? Besides, who wants to get bankrupt after you have achieved success?
Does being on the Top of Search Engines Matters?
When you surf the internet and wants to know certain information, do you have the patience to scan all of the search results just to get your desired information? For sure you will only end up clicking the top search on the search engine and you didn’t even get to scan the second page of the results. Most of the internet users want to get directly what they are searching for. If what they search is not on the top list of search engine, that is the only time that they scan the whole page but not all the pages of the result. As an internet user, there are only exceptional few who scan the whole search and they are maybe new to internet environment. With this idea there is no doubt that all businesses who want to gain presence on the internet wants to be on the top of the search engine. Who would not want that? If you have a business and internet is your only medium of advertisement, being on the top of search engines is your only chance to gain success, well most likely. But how are you going to do that if you only own a small business and still striving for success? Another thing is that you only have limited budget for other marketing tools like paying for web hosting service which will actually charge you high price if you want your website to be on the top of the search engines. With this idea you have to try looking for alternatives on how you are going to get on the top with minimal expenses.
Alternatives to Get on Top
Because your only chance to get success for your business is through marketing and online marketing is your only chance to attract first time customers, you will actually search for alternatives and grab the chance if ever there might be. Feel lucky because there are actually few alternatives that you can make to gain presence online and make your website on the top list of search engines.
Optimization
Search engine optimization or SEO is one of the most being utilized by website owners. Search engine optimization can enhance the rank of your website as long as you have the right amount of keywords in your content article. But after Google has launched Google Penguin, an algorithm prohibiting sites with lots of keyword to get on the top of the list, optimization now relies on quality content. Having quality content might help your website to get on the top without even putting a lot of keywords in the article.
Social Media Utilization
Large percentage of people who visit internet are, actually visiting social media sites like Facebook,, Twitter, and YouTube to name a few. Fully utilizing the social media as one of your medium in making a presence in the market is just like being on the top of the search engines. It is primarily because the presence of social media affects a lot of visitors. There are also instances that visitors who actually visit the site get the link from social media. Using social media can actually enhance the traffic on you site and gain more presence in the market.
High PR Backlinks
Backlinks are important in order for your website to get ranked in the search engines. A website needs lots of high PR backlinks to make it on the top. What you should do to get high PR backlinks?
Linking your new posts to your older posts is an SEO strategy and with this the user experience is being improved.
Links from above the fold. Why this kind of linking is being rewarded? It is because above links are actually seen on the top of the search engine; and without even scrolling down your link is likely on the top.
Guest post, press release (PR), and spying to the links of your competitors is also an important aspect to get high PR Backlinks.
Final Thoughts
Internet has proved that gaining a presence in the market is a cheaper way if you fully utilize its applications. With today’s social media sites together with its applications, attracting visitors to your website would be a lot easier compared before. A bigger chance of success is likely to be seen because your business can cover a larger scope not only in your place where your business stands.
Forum: Web Traffics