The VP, Global Digital Marketing leads strategy, technology and execution of owned external digital presence for Xerox. Aspects include web, social, mobile, content, video and integration with marketing technology /campaign. This leader must work across all business units and geographies to develop standards across design, content, engagement, and measurement. Key measures of success include: Xerox.com activity, lead conversion, content sharing, search results, social follows and 3 rd party benchmarks. Given that search is today’s primary research tool, this role has an immediate impact on Xerox’s visibility and profile.
The responsibilities of this position include:
+ Directly and indirectly impacts roughly $1B annual revenue via demand generation support, customer ecommerce, offering research and sales channel lead delivery
+ Creates digital go-to-market strategies and manages activation via team of 25 with $9M annual budget
+ Includes digital content, social marketing leadership, web technology, digital UX and creative, SEO, and digital brand standards
+ Interfaces with top marketing and executive leadership as member of Corporate Marketing SLT
+ Provides analytics/insights-driven development of Xerox’s digital presence to best meet self-directed primary prospects’ needs in the social web
+ Delivers Xerox.com and owned social platforms’ prospect/customer web experience, with a focus on revenue impact and brand value delivery
+ Manages Xerox’s presence on major social media platforms to build credibility and prospect/customer engagement with Xerox; leads community of social marketing leads across Xerox
+ Monitors social media conversations and delivers appropriate Xerox engagement to manage reputation
+ Delivers editorially-driven content marketing platforms to bring brand and capability narrative to life & build Xerox credibility as thought leader in strategic business segments
+ Manages internal client relationships across Xerox groups to ensure financial return is delivered to business channels
+ Provides governance of all aspects of digital marketing – (domains, social media policy, branding) to reduce risk to brand and reputation
+ Manages broad range of marketing and technical talent, including agencies, to deliver shared-service digital marketing capability
+ Develops and drives consistent implementation of Xerox Marketing technology strategy, including integration with a common campaign automation platform (Marketo)
Minimum
Bachelor's Degree
Marketing or Business Administration
Preferred
Master's Degree
MBA with an emphasis in Digital / Social Marketing
+ Significant years of technical marketing communications program management experience
+ Strong Xerox business/offerings knowledge, business operations and financial acumen
+ Experienced in Content-focused digital customer-engagement marketing
+ Thorough knowledge of applying marketing analytics to produce business/revenue growth
+ Creative acumen via experience in visual and verbal communication systems
+ Experience managing multiple agencies/partners to common results
+ Proactively anticipates emergent technologies and coaches others on alternative media solutions
Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox should contact (in the US) accommodations@xerox.com
**Job:** *Digital & Social Marketing*
**Organization:** *Strategy*
**Title:** *VP, Global Digital Marketing*
**Location:** *Connecticut-Norwalk*
**Requisition ID:** *17000811*
**Virtual/work from home?** *Yes*