The digital marketing manager is an experienced marketing professional with excellent communication skills and a strong history of digital marketing experience and success. In this role the digital marketing manager will lead our inbound marketing efforts and Xerox.com presence, transforming our offering collateral and other materials into engaging, thought provoking digital assets that drive highly qualified leads. The digital marketing manager will partner with our other marketing functions (lead/demand gen, social media and content marketing teams and corporate marketing) to ensure our online presence is completely integrated with every aspect of our marketing efforts.
Responsibilities:
* Drive and coordinate integration of digital strategy across all marketing channels
* Manage division’s global content and presence on Xerox.com
* Effectively deploy our thought leadership to create a content-driven experience that engages our target audience
* Act as the catalyst for digital transformation, promotion cross-functional focus on customer experience
* Develop inbound and interactive programs that convert online traffic to leads
* Collaborate with and advise other functions to define the nature of, and desired outcomes from, digital experiences for primary target audiences
* Use analytics to continuously audit, identify trends, and improve/optimize digital experiences and outcomes
* Evaluate emerging digital technologies. Provide leadership and perspective for adoption where appropriate
* Share digital best practices across marketing functions and regions
* Work with corporate marketing to ensure SEO/SEM
Qualifications:
* Extensive digital marketing experience
* Ability to work across functions, teams, and geographies
* Should be self-motivated and a self-starter
* Required: Bachelor’s Degree in a Marketing or Business-related field
* Excellent communication skills
* Able to perform under pressure
/Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard//to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox in the U.S. may request such accommodation(s) by sending an e-mail to//accommodations@xerox.com/////
**Job:** *Digital & Social Marketing*
**Organization:** *Large Enterprise Operations*
**Title:** *Digital Marketing Manager*
**Location:** *New York-Rochester*
**Requisition ID:** *15004871*
**Virtual/work from home?** *Yes*