Why Enterprises Need to Leverage Multichannel Analytics to Optimize Benefits from Data
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Data and Analytics is the new tool in enterprises these days. Most businesses are spending big dollar on collecting piles of data and gleaning insights from it. However, data silos, is becoming a major hurdle for providing omnichannel services and getting true benefits from the data. Matt James in this article for TechTarget spells out how enterprises will be better served by leveraging multichannel analytics which can help them in taking real-time, evidence-based decisions, identify and manage risks along with other many benefits. Read More
Enterprises Use KPIs to Measure Mobile App Success
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How to measure the success of your enterprise mobile app? As mobile gets center stage in businesses, enterprises are getting strategic in their mobility initiatives. Ann All in this article for Enterprise Apps Today reveals how businesses with robust enterprise mobile strategy are more likely to use KPIs to measure their app success. Delving further, she finds how most businesses are struggling to show RoI of mobile apps and what they can do accurately measure the success of their apps. Read More
How a Hospital is Using Mobile Tech to Bolster Patient Satisfaction & Treatment Outcomes
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Mobile has transformed the patient-provider relationship. As healthcare organizations gains maturity in mobile, they are innovatively leveraging the technology to improve the care model and treatment outcomes. Clint Boulton, in this article for CIO, reports how a hospital CIO is leveraging Tablets and apps to gather real-time feedback from patients and turning it to boost patient satisfaction and treatment outcomes. With attracting and retaining patients becoming a priority for providers, consumerized healthcare via mobile and other technologies is the way to go. Read More
Top 4 Android Mobile Security Tips for Enterprises
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Mobile security is a sticking point for enterprises. But all hope is not lost as there are ways of securing your Android infrastructure. Eddie Lockhart in this article for TechTarget lists out 4 top tips for you to secure your Android mobile ecosystem. He advises businesses to benefits from in-built security features and leveraging dual persona to separate personal and work data of employees. Read More
IoT Makes Campaigns Effective with Enhanced Capabilities to Measure Engagement
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Brands and marketers are collecting a lot more data than ever before. However, one data which marketers would love to but was out of reach is metrics on real brand engagement. Scott Amyx, brings cheer for marketers in this article, as they would now be able to get hard metrics on brand engagement with IoT. Data-based understanding of emotional, behavioral and cognitive reactions of customers while shopping will present complete picture helping marketers create richer customer profiles effectively sharpening their campaigns. Read More
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