Abbot Kinney Boulevard, with its beach bungalows and eclectic street scene, made perfect sense for Australian bridal line Grace Loves Lace’s first U.S. store.
The Gold Coast company, which specializes in delicate designs using silks and French lace developed on leaver looms for that antique effect, caters to what it calls the unique bride and is synonymous with the beach, explained founder and creative director Megan Ziems.
The company scouted locations in downtown Los Angeles, Santa Monica and New York before selecting its 1,350-square-foot store at 1510 Abbot Kinney Blvd., which bows Tuesday. The door, the company’s first internationally, will mirror its showroom in Australia, which takes inspiration from vintage and boho chic.
“We really wanted it to be very private,” Ziems said of the Venice showroom. “We didn’t want it to be a run-of-the-mill boutique.”
While the focus is getting the Los Angeles door up and running, the company is already eyeing at least two more locations, with a London door likely up next followed by New York.
The company, founded in 2010, is named after Ziems’s grandmother and designs and makes all of its gowns in Australia where it has a production and design studio at its headquarters.
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