2013-10-30

Pixlee recently raised $1.5 million in seed funding with the help of investors such as Andreessen Horowitz, XSeed Capital, Ariel Polar and Rothenberg Ventures. The leading Personalized Visual Marketing company also hired new Chief Marketing Officer, Sharon Goldstein.

 “At Pixlee we are revolutionizing the relationship between people and brands,” said Kyle Wong, co-founder and CEO of Pixlee. “We stand at the crossroads of four tectonic shifts: the behavioral change from passive consumer to active consumer, the rapid rise in visual content on social media, increased access to data about consumer and the needs for brands to increase relevancy and responsiveness in online marketing. Pixlee is taking advantage of these industry changes to help brands personalize marketing using authentic consumer content.”

 Based in San Francisco, Pixlee is a provider of solutions that create, manage and measure successful user-generated photo and video campaigns. Unique to Pixlee is the ability to surface the best photos and video among the millions of pieces of brand-affiliated content uploaded by consumers daily. The company is already used by many leading lifestyle brands and organizations such as The North Face, UGG Australia, Coca-Cola, Red Bull, Ultra Music Festival, Julep and many more.

 “Pixlee is ideally positioned to help brands capitalize on the changing dynamics in visual content,” said Robert Siegel, general partner of XSeed Capital. “Pixlee is unique in combining photo intelligence with contextual information to create actionable insights. This confluence photos and data appeals to brands marketers because it gives them the tools to both create and measure a personalized visual marketing experience.”

 A significant number of photos that are uploaded to social media sites are attributed to brands by consumers who use brand-specific hashtags. With Pixlee, brand marketers and their agencies can aggregate these photos and surface the best content using Pixlee’s pantent-pending PhotoRank which identifies the most effective photos for each and any consumer interaction. Pixlee allows brands to use targeted, high quality photos for online merchandising, sit personalization, photo galleries, live events, contests and more.

 “In launching our #JustBecause campaign, we knew we’d have a large volume of photos to sort through,” said Chris McCann, president of 1-800-Flowers.com, Inc. “Pixlee helped us identify relevant photos, gather key insights, and understand the dialogue consumers are having in the social space.”

 “Pixlee has provided us with a terrific software suite that allows us to reach our fans in a manner previously unavailable,” said Dan Plumlee, director of interactive media for the Indianapolis Colts. “The possibilities for us are endless, implementation is simple and fan engagement is high. We intend to use Pixlee as a regular part of the Colts marketing strategy for our campaigns and initiatives.”

By Pia Talwar

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