Jebbit, announced today that it has closed an additional $1.25 million in funding led by Data Point Capital, the Boston-based venture capital fund created by Shoebuy.com founder Scott Savitz. As part of the fundraising, Savitz will join Jebbit’s Board of Directors. Previous investor Boston Seed Capital also participated in the round.
The announcement comes after an explosive year for Jebbit, which recorded year over year revenue growth of over 700% and an impressive list of over 100 clients.
Jebbit’s interactive ad technology drives consumer engagement and action by attaching questions to existing online content and rewarding consumer interaction. These questions serve to boost brand awareness, gain consumer insights, drive direct sales and customer acquisition, and enhance social media engagement.
Jebbit CEO and co-founder Tom Coburn explains: “At Jebbit, we believe that brands should never pay for online advertising, unless consumers truly interact with the ad. As advertisers aim to achieve higher levels of ROI, positive impact on consumer awareness, and verification that advertising is delivered to the right audience, Jebbit’s technology provides this level of performance on various forms of online content.”
Jebbit co-founder and COO Jonathan Lacoste stated: “This funding will allow us to build out our sales and tech teams and further our ability to drive greater value for our clients and online advertisers. We also look forward to bringing to market other innovative product developments in the burgeoning mobile and video advertising spaces.”
Jebbit is a pay-per-performance ad network that utilizes existing online content (display ads, video ads, webpages, etc.) and engages consumers by posing questions about the content displayed. These questions power brand education, market research, user acquisition, social media action, and direct sales for brands. In return for engaging, consumers are given cash and deal rewards.
Lolita A. Alford