Gemfields, a leading supplier of responsibly sourced colored gemstones, has teamed with Made to Measure, IMG’s proprietary channel, on a branded content series premiering Sept. 9 to coincide with NYFW: The Shows.
The Gemfields series features beauty blogger Amanda Steele, Cipriana Quann of Urban Bush Babes and international blogger Chriselle Lim.
Building off of Gemfields’ “Ruby Inspired Stories” campaign and as part of the mining company’s overall strategy to build awareness of colored gemstones, the women are featured in three imaginative narratives discussing the importance of color as it relates to fashion and their own personal style. The films will launch at a VIP event on Sept. 9 during New York Fashion Week, and will live on M2M, as part of its In Conversation series, as well as Gemfields’ web site and social media platforms.
The In Conversation series will be shown in conjunction with the “Ruby Inspired Stories” campaign, Gemfields’ own collection of short films that reveal the hidden meaning behind this gemstone. The “Ruby Inspired Stories” films were unveiled earlier this year at an event in London and will also appear in a global advertising and social media campaign slated for this fall.
Gemfields’ collaboration with NYFW is the latest initiative the
Follow WWD on Twitter or become a fan on Facebook.Read More...