The nail-lacquer industry is about to find out if consumers would rather spray than paint. At least four new spray-nail color choices are floating into the market, creating a stir among consumers who can’t wait to get their hands on them.
Entries retailers have seen include Nails inc.’s Paint Can, China Glaze’s Coloured Nail Spray, Milk Studios Milk Makeup Spray and an infomercial option called Spray Perfect.
Some industry experts think the novel application could be just what is needed to revive the dull nail lacquer business. In drugstores alone, nail color sales are down 7 percent to just under $300 million, according to IRI data for the 52-week period ended Feb. 21, 2016. There hasn’t been innovation in nail-color application, buyers said, since the Polish Pen in the Eighties. Although gels gave a lift, they still require traditional brush application.
Nails Inc.’s Paint Can was such a success in the U.K. earlier this year that supplies evaporated almost immediately. American shoppers flocked to the company’s Web site only to find there was a waiting list for what some called “liquid gold.”
In the next few days, U.S. customers will be able to buy Paint Can at Sephora (Paint Can went live on sephora.com at
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