More than two years after acquiring Kenra Professional, Sexy Hair and Alterna from TSG Consumer Partners, Henkel North America is combining them physically with Schwarzkopf Professional at a headquarters for professional hair care set to open in Los Angeles next year.
The move will transition the Henkel division’s far-flung operations in New York, Indianapolis and the Southern California communities of Chatsworth and Culver City to a single location that’s yet to be determined. As with most corporate integrations, the trick for Henkel North America will be to foster the qualities that made the brands interesting to the company in the first place while strengthening them with the power of the parent.
“Coming under one roof doesn’t mean giving up the existing culture. I see it in the opposite way,” said Stefan Mund, regional head of Henkel Beauty Care Hair Professional North America. “We would like each company to bring their specific DNA and culture into our new building, and we will develop together as a team with a holistic professional culture by maintaining what makes Kenra, Alterna, Sexy Hair and Schwarzkopf Professional unique.”
To help sustain independence of the professional hair-care brands as they merge at an address, their separate general managers will
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