Retail-focused indoor location platform aisle411 – currently used across the U.S. by customers and major retailers – today announced a $6.3 million Series A financing. The round was led by St. Louis-based early stage Venture Capital firm Cultivation Capital. The new funding round brings aisle411’s total to more than $10 million.
Nathan Pettyjohn, founder and CEO of aisle411 comments: “We’ve seen a significant increase in demand from the retail market for our services. The investment round allows us to aggressively scale to a growing list of global retail partners.”
“We’re extremely excited to lead another successful Series A round,” said Cultivation Capital General Partner, Rick Holton, Jr., who along with Cultivation’s Dean VandeKamp will join aisle411’s board of directors. “aisle411’s success is validated by the leading retailers who have adopted its technology and we expect this round of funding to allow aisle411 to expand the company’s product offerings and grow its reach into the global retail market.”
Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. aisle411’s proprietary system collects, organizes and monetizes retailers’ product inventory location data and enterprise software space planning systems and store maps, providing an in-store search and navigation platform that meets the scalability demands of leading retailers.
By Lolita A. Alford